Sponsor (Jan-June 1954)
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SUND
me 22 February 1954
DAY MONDAY
I 0 BSN LAT
■ Mm Breo«i
■ |
a lat
SDO tis.000
NBC Symphony (Toatariln!)
Amnion SW.O'
I «wi from NBC
RADIO COMPARAGRAPH OF NETWORK PROGRAMS Nighttime 22 February 1954
JESDAY | WEDNESDAY THURSDAY | FRIDAY SATURDAY
Arty SIOOO L
Audltloni
Jamel Caravan
'AR $1500
"aoe S3SM
leem* Taylor
Modoe*. eporl*
OBM m $1800
Telephone hour
^ Family Skeleton
V Bennett drill:
Turner Calling
Edwin C Hill I'hllco Corp m-f 10:30-35 utihlB*
Detr m-r L
fwi ll:55-12m
4eyerhoff (3400
Carter Prods lata* 15 ml
Robert Trout
Jrttim-MiriTllle
:rank Edward i
Co George Hlcki
>hn C. Swayze
SHOO
Rocky Fortuna ™ ink Sinatra)
Vandertook r*mlly,,ske]e'on
yitery Theatra
en Fd» ra.w.f
Danca band) \ ir
Hodge*, iporti
I man'i family
Walk a Mil.
F sport from the
•wi of World
101 WUIji
Wrlntr'au'b
laufman SB*.
Robert Trout
Dance Orch 10:35-11
lew> A nnely.lt .o-ej> ml L
Crime Fighter*
Put it to Pat
Roy Rogeri
>»■• A Harriett '" w* ■ponton:
Gcneril Fill
m,™.f 7;15-3C
FCA8
Take a Number
Drehaatra
aont explanations to help you use this chart
: C. Chicago; Clot
I Huuhlnt; Swift. JUT; Tun I,
1" U Jti im. umulrait M.
Piu* Ulaii' 11.100 000 inn
-r <rer.lt per advert latr. Entire
hit fli.nt weekly. Boom (o
■ mmtary orULnalea Waihlnelon 1*1 i ' i!500 per i)i,.,clpau..n per i[.r.nii<
•In: Swmiij chama. M-F n
Sponsors listed alphabetically
AFolL, Furmen. Atlli.Chalm.-rs. Amor. Clg & I
III. 1.1
f'rlr l.nri
1; H. Hollywood:
St L. St. Loula,
ilfht; n
af'S
rh.rn \''l*
-win. coat: 14000.
:3Q tin T.
Th 10-11:15 am.
Frl.ley
e and War.
Meet MIDI*. Mr.
Ic • ponton.
Family Skeleton.
I. Gllllai: NBC. Sat 1-1:30 I SSCB; NBC. W 9:30-10 | Dairy Attn.. Campbell -Miihun: NBC.
'rod...
Mm
CBS.
0:15 i
China*, 11.860:
9 Lewla-Howo, R. • ! ii i loo to tboH moo
PW
. nrlp 1
Pay* to be Married. M-F S
Amer, Oil Co.. Joa. Kali: CBS. M-F 7 f,-9 oiu Amer. Tob, Co.. BBIiO: CBS. Sun 7-7:30 pm; Anheuear-Buteh. D'Arcy: ABC, M-F 6:30-45 pro Auembllfi of God, W F. Bonnelt: ABC, Sun
A«-n ot Amer RR. BAB: NBC. 51 8-8:30 pm
Bill Telephone. Aver : NBC. 51 9-9:30 pm Beitone, (linn .v. Itronnt'r: ABC. Sun 8.15-30 pm Billy Graham. YV F Rer-nett \RC. Sun 3 30-4 pro
Campbell Soup Co..
Carttr Prod*.. Bate* : NBC. 1 Oil wkl; CBS BU 1 I SO ABC. oil Sun B (i 1J pm
tctth agency and time on air
Chevrolet Mo tori Oompbell-Eweld: NBC. Tu. F Chun*. Glenn JordanSloetwl n S«. Monitor. Walloo-lluUerflcld: ABC ot Ctirlit Martin A Co : ABC. Sun 1-130
MBS,
Clllei Service. Ellli
AHC. M-F 7-7: NBC. H 9 30-1 IB), Miivm: CBS,
Colgate-Palm. -Port,
MBS, ; LAN: CBS. Tu
Marquette: CBS.
Continental Bkg.. Batea: CBS. M-F 11: Corn Prodi.. C. L Miller: CBS, M-F 4
Cream of Wheal: BBDO CBS. Hit 12
Dawn Bible Student*. Km Qleuon. J
Derby Fooda. Needham, Louli A Bror Tu. Tb 5:S0-&5 pm
DoSota Motor, BBDO: NBC.
« Tire A Rubber,
Sweeney A Jamaa: NBC. CBS, 1* 9-8:80 pm;
Frlgldalro. FC&B; CBS. Tu, Th. alt F 10:30
Glllotto Safety Razor. Maim: ABC, F 10 pm to
Goodyear, Kudner: ABC. Sun 530-0 pm Gotpel adnata. R FJ. Alber ABC. Bun 4-6 pm Grand Ducheit Sloaki. DlNuoarlo: MBS, Sat
Groon Giant 1*0 Bunjoll: CBS. r I 10 16 pm
McCa/in-Erlckion: ABC,
l-Ulthun: CDS. ABC. Sun
Hotpolnt. Maxon: ABC. alt Inl'l ColliKotlon. FCAB : CO
Int'l HarvBitar, TAR: NBC. Andrew Jergani Co., Robert
MBS, SIP 0-B
i A Son. Neodliai
; CBS, M-F 10
IS pm; 6:55-0 pm; Sat : CBS. M-F t):«-7 pn.
15 am (alt dayi) : MBS.
Kraft Fooda Co.. Neadham, Loula A Brorby: NBC. Lambert Pharm . Lambert A Foaaley: ABC alt Lavor Br«., JWX: CBS, M 9-10 pm: MrCaim
Wal.h: ABC, M-F 7:55-8 pm; ^^B8.
F 7:40-8 pm; NBC. Tu 9-9 30 nm Thaa. ). Upton. TAR: CBS. Mon 1:80-9 Longlnea-Wlttnauer Walch Co., Vltitof A
P. Lorllinrd. l^N: ABC. Sun 6:15-30 i
Laymen i Leaflua, GoUianj: MBS. Sun i Soap (Swtetheart), Schelilcler, Bi*k A
I Blicult. Bunieir CTlfl.
ol*.-. Fullor A i
Orehattra 11:15-95
QuWhlnt: ABC. M-F 9-10 am; M
l A Co.. Blow: CBS. Sun 8:30-9 pm; li 9:30-10 pm; M-F U.05-15 pm III, Leo Burnett: CBS, M-Th 3:30-15
Esl> liOOl)
ter A Gamble. BA1I: Comnttm. D-F-S CHS M-| 11 15-12 n; 12 pm. 2 If. 2 I'.-n piu Hi; du-sl; NBC. M-F 3-4 llum CDS, \V Tli, F H-« :Ki pm: NB
Radio Church of God,
: Ilolden. Car lock.
Unley G. Boynton: MBS. Huntlnaton Farmeleo: ABC.
Serutan, Klelter: NBC, M-F 8:15-30 am
Skally Oil, Heart. Hunt A McDonald: NBC, U
Sat 8-8:15 am: Sat 9-9-30 am Soeony-Vacuum. Ctnptan; NBC. Sun 8.30-7:30 pm
State Farm M
Swift A Co
Toiat Co. K
Tonl Co.. W(
Th 910
I, Noedham. Loula A Brorby: Drug. U-F-S ABC. M F 10-10:36 am;
Warner Corp.. MacFerland, Areyard: NBC. Tb. F 0:30-35 pm Co.. Hewitt. Ovtlry, Beaioa A Mather ■ "1-T pm
ABC. Sat 3-5
t£d
l>«
os"'
o*e
wus'^ '
Mike Mearian
'ICAl SATIRE 1 MUSIC
W8E/V
P9rade
iftudA. ^bione.
Cli"t BuoHman
1°^^.
"!pb Hubbe
WBEN
has
Pe
rson
slilies— plus. They
add personal punch
to
your sales mess
age
Bu
Halo
area audiences brlieve WBEN personal;'
es.
Call or CI,
V r,
Son
(HHIST1L Offer , Francneo. Boilort or
• JVeu fori, Detroit.
BUFFALO EVENING NEWS STATION
SOUTHWEST VIRGINIA'S I'UMtee/k RADIO STATION1
Most people in Western Virginia listen to WDBJ NEWSCASTS because we employ:
• Two competent, full-time News Editors
• Direct AP AND UP presswire services
• Tape recorders, police and fire department monitors, telephone "beep" system, etc.
• Full reportorial services of both morning and evening Roanoke newspapers (including some 50 string correspondents in our coverage area)
• 46 complete, locally-produced, practically spaced newscasts weekly
• 1 1 complete farm shows weekly
AND, we've been steadily serving, steadily improving, steadily promoting these services for almost 30 years.
ABC. Tu.
I Camp Sea Food, Hrli ee ot Propli«y, Weett
UeyorbofT: CBS. Tu (