Sponsor (Jan-June 1954)

Page scan 000445 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
000445
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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it won't help you if it's not available ^~ ^r N Ni^ s A rating is good for you only if you can buy it . . . In Los Angeles, San Francisco or San Diego there's plenty of cream available on your Don Lee station. When Don Lee quotes ratings, they're not just claims based on averages, or the elusive top rating you can't buy because the other guy already has it. KHJ, KFRC and KGB have availabilities that will really nurture your sales effort. Remember . . . low, low daytime rates apply to nighttime too, on Don Lee ... to deliver sales impressions at the lowest cost per thousand of any sales medium. Call your Don Lee or H-R Representative whenever you want consistently good ratings in Los Angeles, San Francisco and San Diego . . . ratings that are available ... to YOU. KEY STATIONS OF mk tit RADIO Represented Nationally by H-R REPRESENTATIVES, Inc. 22 FEBRUARY 1954 73