Sponsor (Jan-June 1954)

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
000447
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
May 30, 2024
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According to FCC curves, WAVE-TV now effectively reaches 85.5 To more square miles than previously . . . 54.6% more people . . . 5i.5% more Effective Buying Income — , jj gives you far greater coverage than '<■} any other TV station in this area! HEIGHT COUNTS MOST! WA VE-TV Delivers: 66.7% GREATER COVERAGE AREA than any other television station ^_ in Kentucky and Southern Indiana! ^ 36.1% GREATER CIRCULATION — thon the area's leading NEWSPAPER! 761.0% GREATER CIRCULATION than the area's leading NATIONAL MAGAZINE! WAVE-TV's tower is 419 feet higher than Louisville's other VHF station! WAVE-TV is Channel 3 — the lowest in this area! And WAVE-TV's 100,000 watts of radiated power is the maximum permitted by the FCC for Channel 3 — is equivalent to 600,000 watts from our old downtown tower on Channel 5 ! That's why WAVE-TV covers more homes, with a better, clearer picture than any other TV station in this area. Add WAVE-TV's top-notch local programming, plus the best from the NBC, ABC and Du Mont Television Networks, and you've obviously got THE winner. Let NBC Spot Sales give you the whole WAVE-TV story, soon. LOUISVILLE'S WAVE-TV FIRST IN KENTUCKY Affiliated with NBC, ABC, DUMONT NBC Spot Sales, Exclusive National Representatives 21 FEBRUARY 1954 75