Sponsor (Jan-June 1954)

Page scan 000920 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
000920
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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KENTUCKY MARYLAND LOUISVILLE H 1VE-TI On air: 2 1 >«<iciiiI».t IU IR CHANNEL It WHEN STARTED: I JAN. 52: MAN M: 'i in in k t S.OOO i i", tim. i ii ?2lMI «.«.-.<> *7.-.ll 82 U ill". ii 9 I I n. iii null ipol ... IS.78' , J.. I ii ill h i '.•, 29 18 -• i ir. r | IH ■> .1 I. ,i live ihoM .-.i i ii .«.■ , ^ i «. in liim pn i ■> 1 1 i i -; i > 1 r .1 . i ! I II 17 i" Number of employi ?'> <>•» 76 Pioneer executives: George W, Norton Jr.. pres.; Nathan I mil. \.|i.: Charles Leonard, treas.; George Patterson, pro", dir.; |{al|ih Jackson, Bales mgr.; Wilbur Hudson, chief engr. Estimated outer limit of tv signal*. 100 miles. Present visual power: 100 kw. Present aural power: 50 kw. luth. visual power; auth. aural power: Bame. Tower height: ')\ V ft. above av. terrain. Equipment: RCA. yfews: \P. Film suppliers: majority of majoi distributors. Assist advertisers in making film commit : Yes. Present tales rep: NBC Spol Sales. it mi mom U 11)1 On air: 2 Vorcmbcr 1U18 CHANNEL 13 WHEN STARTED: I JAN. '52: I JAN. '54: 10 ' on In n.kl 30.000 .J.-,n.032 529,974 Evi nil SSOO »*so »830 •; builneu from local adi J i JS u..v; 39.8% from nail -!"•' "9! ■ -'■ I 31.1% I 1 .-■ >-' ' 29.1% •. bom "»■» '''' I 30.9% local live ihov W 25.5'/, 23.5% . % hours nlni programini i'».i'. i.vr,'; 45.6% a Number hour on air daily t'/i '4 1S Number ol emrj -' 1 "° 82 Pioneer executives: I >«-■ 1 Cohen, pres.; Herman Cohen, V.p. and treas.; Norman Kal. exec. v.p. Estimated outer limit of tv signal: 11 miles Class A; •>8' miles Class B in all directions. Present visual pouer: 50 kw. Present aural power: 2"> kw. Auth. visual power: 316 kw. Auth. aural power: r>;; kw. Tower height: 530 ft. Equipment: RCA. Veu;*: \l\ Film suppliers: MPTv, \I>C NBC, Unity, Interstate. \U\ \ Ucxander, \-tra. Official. Atlas, Bagnall. Issist advertisers in making film comm'ls: No. Present sales rep: Harrington, Righter ^ Parsons, Inc. WHAS-Tl On airs 27 March 1958 CHANNEL 11 WHEN STARTED: I JAN. '52: I JAN. '54: ilation in mkt 25,901 124,380 250,000 ■_• Evening Class A iir rate 82SO esoo S70O isineaa from local ad\ 60.29! it.h', . i-' I 00 -in.- from nal'l spot ::.V.V, 2(>.i. II I business network ad\ ii i . 24.6 . 26 '• hours "i" nel programing 19$ 69 . .".<•'. 7. ', hours local live shows.. 54.5 < i«'; 19 8. <; hours lilm pi 26..",'; 13", 2.-.'. imber hours on air daily 5 12V& .IS 10 Number of i mployees. 39 55 78 Pioneer executives: Victor A. Sln>li>. v.p. and rlir.; Neil I). Cline, station mgr.; Orrin \\ . Towner, dir. (if engrg.; Joe C. Fox, asst. dir. of engrg.; Kalpli Hansen, prog, dir.: Richard Oberlin, new* dir. Estimated outer limit of tv signal: 70 miles. Present visual power: 316 kw. Present aural power: 158 kw. tutli. visual power; auth. aural power: same. Toner height: 600 ft. Equipment: General Electric. \ews: AP. Film suppliers: MPTv, Hygo Tv, Governor Tv, Atlantic Tv, I nit\ Tv, Hollywood Tv Serv.. Bagnall. Official Tv. Assist advertisers in making film comm'ls: No. Present sides rep: Harrington Righter & P.U~H||-. llH . LOUISIANA M\\ OKI I AVN MO.SI-TV On air: 18 December 1948 CHANNEL 8 WHEN STARTED: I JAN. '52: IJAN.'M: ■ ■•!! in mkt 14,800" ...l. -.7.1111 1 235,077 SlOO 8 tOO 86OO ir local ailv .".Ill I I ".ii i" -•: from nat'l spot 1" 7 1 ii. 50' I IS -; business network ad 15.98 -'<. 18.189! ..,, j i i. i i7 59 ii i ; hours local live sho i 17 i i ■ 20.33 I i.i. 1 "• 68 • I t.75 89 i i 1 -' I' Number of employeea.. '■"• 100 ISO i 2 i 6 7 8. ■' In • \ r 1 Jau Pioneer executives: Edgai B. Stern Jr., pres.; Robert l>. Swezey, exec. v.p. & gen. mgr.; \. Louis Read, v.p & < omm'l mgr. Estimated outer limit of tv signal: 80 miles. Present visual pouei: luo kw. Present aural power: 50 kw. luth. visual power; auth. aural power: same. Tower height: 12") ft. Equipment: RCA. VeiOJ! NBC dailj report. IP, I P. Issist advertisers m making film comm'ls: \ es. Present sales rep: Blair Tv. HBIL-TV On air: II March HI 18 CHANNEL 11 Pioneer executives: Harold I'. See, gen. mgr.; Harold W. Bat< lielder. sales ni".r. Present executives: Charles B. McCahe. \ .|i.-i\(i . dir.: D. L. Provost, v. p. -gen. mgr. ; Leslie H. Peard Jr.. v.p., mjzr. Present Class A hr. rate: $1,000. Present visual power: 240 kw. Present aural power: 120 kw. Tower height: 550 ft. Equipment: RCA. .Xews: INS. Telenews. Present number of employees: 78 full time, 54 part time. '• hrs. film programing: 20' i. Present sales rep: Edward Petry & Co. H WAR-TV On air: 'Ml October 1917 CHA\J%EL 2 WHEN STARTED: I JAN. -52: I JAN. 'S4: ii mkt 1,600 358.052 529,974 ii \ hr rate 8200 8800 $9*0 % business from local ad\ •*(>', 45'; 30% isiness from nat'l spol io>; 28'; 37% network adv none 27% :u -■ none 5or; ».-.' '', hours local livi >•»' , ....2t'; 18% % hours lilm programing »<>'; 2<>'; 'Z» Number ho daily 6 13 15 35 87 92 Pioneei executives: Paul Patterson, pres. (deceasedi; W. F. Schmick, now pres.; Neil Swanson, v.p. 1047-8: E. K. Jett. v.p. 1948 to date: Ernest A. Lang, commL mgr. Estimated outer limit of tv signal: 100 miles. Present visual power: 100 kw. Present aural power: 50 kw. Auth, visual poiier: auth. aural power: same. Tower height: 591 ft. Equipment: RCA, Telechron. yfews: \P. Film suppliers: major it) of major distributors. issist in making film comm'ls: \r-. Present sales rep: Tile Kat/ Vgency. MASSACHUSETTS BOSTOft 1IB/-T. On air: U Mane IS III CHANNEL 4 WHEN STARTED MAN. '52: I JAN. 54: 1. Sel n mkt 2.302 HI7.72.T 1.143.486 8250 $1.250 81.DOO ...i\ in..-,' 2<>' : i'i I from nat'l spot i 1 1 W II', 2 I .mine 13.8' .<>lr; 68 17 l.i , 9r: 31 i. -V. 28% ..ir daily XVz 14 18 "•I U> I 1 1 71 ' ll.iln far thit tlatu.n cnnltnur* pac* (*2 I