Sponsor (Jan-June 1954)

Page scan 000921 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
000921
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Pioneering is something of the spirit. That quality of a man who looks beyond the confines of today . . . to develop a better tomorrow. The pioneer spirit is found in organizations, too. • WOW-TV was one of the first eight stations in the nation (first in Nebraska) to apply for an FCC license. • WOW-TV was the first station in Nebraska to begin regular telecasting. WOW-TV was the sixth station' in the nation (first in the Midwest) to operate on maximum power. WOW-TV was the first television station in the Midwest to have a color telecast. (December 20, 1953) What does it all mean? First, the WOW-TV pioneering spirit has created a new and growing Midwest television audience. Second, more viewers follow this leader WOW-TV reaches 1,125,000 people in 51 Midwest counties who have over '$2,000,000,000 to spend.* Most important ... it means your advertising dollars do more today on WOW-TV and will do more tomorrow, too. * 1953 Sales Management Survey of Buying Power w w TV OMAHA DUMONT • NBC-TV AFFILIATE • 100,000 WATTS • BLAIR TV REP. A Meredith Station • Affiliated with "Better Homes & Gardens" and "Successful Farming" magazines, 19 APRIL 1954 61