Sponsor (Jan-June 1954)

Page scan 000922 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
000922
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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\\lt/.-T\ (cont'd) Pioneer executives: W. C. Swartley, gen. tngr.; \\ . 11. Hauser, asst. mgr. and chiel engr.; I . S. Young, asat. to mgr.: C. Herbert Masse, Bales tngr.; W . Gordon Swan, prog, mgr.; Sidnej \. Stadig, tech. Buperv.; Iran Berlow, prog. Buperv. Estimated outei limit of ti tignal: 60 miles. Present visual power: LOO kw. Present aural power: 50 kw. Auth. visual power', auth. aural power: Bame. Tower height: 658 ft. Equipment: RCA, GE. Sews: I P, l\x. Film suppliers: MPTv, Hollywood T\ Service, Telepicinn-, tolas, Du Mont, Vitapix, Guild Films, I TP. Issisl advertisers in making film comm'ls: Mo. Present tales rep: I Hi ,\ Peters. W vw -H On sir: 21 tune tu lit ( n INNEL 7 Pioneer executives: John Shepard III. chmn. of bd.; William O'Ncil. pres.; Linus Travers, v.p, and gen. mgr. Present Class / rate: $1,700. Present visual power: 316 kw. Present aural power: L58 ku. Toner height: 180 ft. Equipment: RCA, GE. Veu/5: I P. Present tales rep: III! Tele\ ision. Equipment: RCA, Dn Mont, GE. Sews: I I'. Al\ Film suppliers: various, tssist advertisers in making film commit: No. Present tales rep: George P. Hollingbery Co. HV)/.|\ O* mir: 9 October 1948 CHANNEL 7 WHEN STARTED: I JAN. '52: I JAN. '54: 1 Set circulation in mkt to.ooo 750,000 1,140,000 2 i A i. r rate $120 S1.2SO Si"."" 1 1 ■ ■ 11 1 local :nl\ unknown ..unknown »7'. 1 from nat'l ipot unknown unknown it-. unknown.....onknown <>' in . in . IS ' . 7 1 , bou.11 local live »ho« •<>•. M>' . SSfl «"' • "•" ■ '•"' ■ 2>4 17 16M: 59 I !*» 1 «'» Pioneei executives: Mark Woods, pres., \BC: James Ridilrll. gen. mgr.; Harold Christian, coraml. mgr. Present executives: James G. Riddell, pres.-gen. mgr.; John PivaL tngr. of tv. Estimated outer limit of tv signal: 50 miles. I',, -sent visual power: L12kw. Present aural power: 56 kw. luili. usual power: 311 ku. iuth. aural power: 158 kw. Tower height: 190 ft. luuipment: KCA. Yews: \l\ INS, I I'. ////// suppliers: V.w . United, Consolidated, MPTv, I mt\. TPA. lisw/ advertisers in making film comm'ls: \ es. Present sales rep: Blair I \ . MICHIGAN DllltOII YVJUK-TV On air: 2 1 October ifHH lliwsr.l. 2 WHEN STARTED: I JAN. '52: I JAN. '54: 1. Si ' 150,000 850,000 1,405,800 •J I 120 SI. 7(io :s. '/, business from 1 c .<■ :» l ad\ k.-, i.i .i.t'. I 23 ■ . . Hi :t7' , ', business netwi .... 31 ■ ; 199! 3095 «;. ■ ■ I net programing 10 60' 60 7. 'ft hours local live showE 90' i"'. ■*<>', 8. % hours film programing i<>'. -" 2ir , hours mi an daily i i.> 15 10. Nil in In1 nf employees 25 SO 72 Pioneer executives: George I!. Storer. pro.: Ralph Elvin, gen. mgr.: (ieorge Millar, sales mgr. Present exeeutii es: Gail Grubb, gen. mgr.; Harry Lipson, asst. gen. mgr. Estimated outer limit of tv signal: l(M) miles. Present visual potter: LOO ku. Present aural power: 50 ku. Auth. visual pouer: truth, aural power: same. Timet height: 1,057 ft. Equipment: GE, RCA. News: INS. Film suppliers: Telenews, Ziv. MCA, Sterling, Weiss, Guild, Screen draft. MPTv, Modern Talking Pictures Service. Assist advertisers in making film comm'ls: Yes. Present sales rep: The Kat/ Agency. NU.I-TV On air: I ffarch 1947 CHANNEL 4 WHEN STARTED: (JAN. 52: I JAN. '54: 1. Sri circulation in mkt 1,000 603,722 1,144,890 I ■ i'-. 8250 «■!. inn $1,600 I i'l\ nil... BO.H w. i. i . business from nafl spot 11.5 39.0 35 0 5. 95 ,'"-1 .tu.-. 28 i iming 54.6 . .-.in 7 ii I ii 24.8 26 5 hours aim pro i" 0 -.•" .. r< j -iiiiir hours on air daily s'i ' •"■ ' . ....17 10. Number "f empli !-• i i i K.I Pioneei exeeutii es: \\ . I . viii|i|i-. pres. (deceased); W. J. Scripps, dir. radio-tv; Harrj Bannister, gen. mgr. Present executives: Edwin K. Wheeler, gen. mgr.; Don DeGroot, asst. gen mgr. Estimated outer limit oj ti tignal: ()() miles. Present visual pou ei : 20.5 ku. Present aural power: L0.25 ku. Inth. its, ml potter: LOO ku. iutlt. aural pouer: 50 ku. Ton ■, height: 697 (1,063 I .P.) ft. c;it\M» it\i»ii»s \\OOI>-l\ On air: 15 August l!H!t CHANNELS WHEN STARTED: MAN. 52: I JAN. 54: 1. 2 i 7 a 10. rculation in mkt 135,000 .so*.. 717 ig i lass A hr rate SSOO SSOO 2600 i from local adv 15' 15$ in', ■ from nat'l spot i.v. 159! '« ■ ! Ki' . i(>' i 3 i <..-. ■ | (..-. ' . i9 -, hours local 1 • '• 6' . 18 '; hours tilin programing 29 299! 13 . Number ho daily.... ii 11 16 Number of employees hi 19 km Pioneei executives I L951 i ; \\ illard Schroeder, gen. mgr.; \. M. Swift, gen. sales mgr.; Frank Sisson, prog, dir.: Clark Grant, asst. prog, dir.; David \\ . Hoyle, continuity dir. Estimated outer limit of ii signal: 100 miles. Present visual pouer : 1 1 Ml ku. Present aural power: 50 kw. Auth. visual pouer: 316 ku. Iuth. aural pouer: 15H kw. Toner height: 1,000 It. Equipment: RCA. News: INS Facsimile. \l'. Film suppliers: MPTv. tssist advertisers in making tilin comm'ls: Yes. Original call letters: \\ LAV-TV. Present sales rep: The Kat/ Vgency. k \l \>l WOO MK/O-Tl On air: I June 1850 CHANNEL 3 WHEN STARTED: MAN. '52: MAN. '54: illation in mkt 23.0OO 400,000 .. stiki isiness from local aiK .1', \or, 20 , 1 1 isiness from nat'l spol 995 i>'. '"• Biness network aih 90% 1595 t.v .iniiitf 95'; 7."' <>(> 7 ■. hours local live shows 195 .v ; 15 Sim programing 495 20 2.%', imber hours on air dailj 5 11 17 15 30 80 Pioneer executives: John E. Fetzer, pres.: Carl F. Fee, ikiu mng. dir. Estimated outer limit of tv signal: 90 miles. Pies, 1 it visual pouer: 80 kw. Present aural power: in kw . Iuth. visual pouer: 100 ku. Auth. aural pouer: 50 ku. Tottei height: 600 ft. 1 l.ooo ft. under construction). Equipment: Federal, RCA. Sews: \l\ Film suppliers: \ it.i|n\. \aiiini-. others. Issist advertisers in making film comm'ls: \c*. Present sales rep: \\ cr\ -knodel. , /■/..,. pflff 6 ' '