Sponsor (Jan-June 1954)

I WHIN*. HJfVf-f I On air: I fImii 1950 CHANNEL « WHEN STARTED: MAN 52: I JAN. 'M: ■ hi mkl M.000 lllicilio 848 ISO I »2im» $17.-. M7S I.., ul %d\ n> 81 l spot -•: j'< ir j i is -> : 19 - ■#<• 7 '.; boun local U nasi ,,..,,. 2% ■ . boon Bin ; "• 1 :i I Number hour* on air dallj ' 9 .. i6Vi ..f 1 mployi • 211 21 IS Pioneer executives: II. I Grow, pres. and gen. mgr.; Howard Finch, \.p. and itn. mgr.; C. E. Wallace, chief engr; Irene Ginther, traffic dir. Estimated outer limit of n rignal: 85 miles. Present visual power: 27.5 1 kw. /'resent aural power: 16.59 kw. Auth, visual power: LOO kw. luth. aural power: 50 kw. Tower height: 500 ft. Equipment: RCA. Veios: I P. FiZm suppliers: Sterling, Commonwealth, International, Vitapix, Unity, Beverly, Comet i55UJ advertisers in making film comm'ls: Yea. Present sales rep-. 11-R Representatives. MINNESOTA >ll\\l \l»oi IS-Sl. PAUL KSTP-TY On air: 2:t April 19 IH CHANNEL 5 Pioneer executives: Stanlej E. Hubbard, pres. & gen. mgr.: Kenneth M. Hance, exec, v.p.; Del Franklin, prog, dir.; Joseph C. Cook, sales prom. mgr. Present Class AA hr. rate: 11,100.* Class A rule: $900. Present visual power: Mm kw. Present aural power: 60 kw. Tower height: 500 ft Sews: LP, I P. Equipment: RCA. Present sales rep: Edward Petry & Co. HCTO-TV Oh air: I July 1948 CHANNEL I WHEN STARTED: MAN. 52: MAN. '54: OB in mkt 50,000 301.500 420.5OO J Evening Ciaaa A lir rat.> S30O $830 si.ioo 3. % business from local adi H<»', 37. Hr; tS.9 4. % business from nat'l spot 9% 35.8'', 31.4% 5. % business network ad\ .v; 2<>.i', 22 ~ 6. % hours of net p :in i<>'^ »«'. 7. % hours local live shows ii 2<< 2:t', 8. % hours film pri Ml .u ' ; 29% 9 Number hours on air daily 6V4 16 16% Number of employees 109 Pioneer executives: William J. McNally, < lunn. of bd.; Robert B. Ridder. pres.; F. Nan konynenburg, v.p. and gen. mgr.; John M. Sherman, dir. engrg. (now tech. dir.) ; Sherman K. Headley, dir. i\ (now asst. mgr.) Estimated outer limit of ti signal: 75 miles. Present visual power: LOO kw. Present aural power: 50 kw. tuth. visual power: auth. aural power: same. Toner height: 608 ft. Equipmeat: l!< \. Vews: I P Fox Movietone, I P Telephoto, \P. Western I nion Sports. Film suppliers: I oited l\. Ziv, I nity, I BS, NB< . Quality, Guild, Hollywood IV, Vitapix, Screen Gems. Issist advertisers in making film comm'ls: Yes. Original call letters-. \\ h \ \\ Present sales rep: I nr & Petd S. MISSOURI KANSAS CIT1 1WMI-T) On air: Hi Ottahrr 19 19 CHANNEL I WHEN STARTED MAN 52: MAN. '54: 1. Sel 7,800 180,778 »•"■ MO 2 IS 10 ISO 8860 3. % hours ol '•'' i • , i ...irs local Uvi I '• 9 I I 5. I 10 BS 18 mber boan on mr dail] » i i 7 88 68 mi Pioneer exei utiles: II. Dean Fil/er. nmg. dir.: Bill Bates, -in. mgr.; E. Manne Russo, sales mjir. : Joseph A. Flaherty, < lint engr. Estimated outer limit of tv signal: 125-135 miles. Present visual power: 100 kw. Present aural power: 50 kw. Auth. usual pouer: auth. aural power: same. loner height: 721 ft. Equipment: RCA. News: AP, UP, Telenews. Film suppliers: I nity Tv, Guild Films. NBC Films, Aurora Films, Kling. Assist advertisers in making film comm'ls: No. Present sales rep: Harrington, Righter S Parsons. ST. I Ol IS KSO-TV On air: 8 February 19 17 CHANNEL 5 WHEN STARTED: MAN. 52: I JAN. '54: 1. tion in mkt 0 363. OOO 365.000 2 EveningClau a br rate 8200 8950 81.000 from local adv 85'; 48'f 38% I ', l.isiness from nat'l spot 15% 35% t'< 5. % busine*6 network adv 0 17% I i 6. % hours of uning 0 68% 70'; 7. % hours local live shows '.I ....19% 13'; 8. % hours film programing W li 17'', '.umber hours on air daily 4 16% 17Vi in Number . .f employees 21 — — 127 Pioneer executives: George M. Burbach, gen. mgr.; Harold (.ram-, prog, dir.: David Pasternak, prom, mgr.: J. F. Ri-k. rliief engr. Present visual pouer: 100 kw. Present aural power: (>o kw. Auth. visual power: auth. aural pouer: same. Toner height: 546 ft. Equipment: RCA. Sews: INS, AP. Present sales rep: NBC Spot Sales. . ...-■ 0>l\ll\ NEBRASKA KtlTV On air: I September 1949 < If l> \f.f. 3 WHEN STARTED: MAN. '52: I JAN. '54: circulation in mkt 3.SOO 14O.0OO 23O.00O 2 Evening Class A hr. rate 8200 84SO 8700 '. iiours ol net programing SS 60% i ' . hours local live shows It)' , 20'; 23'', ours film programing 9()' ; 25'; IS 6. Number hours on air daily 3 13 17 7. Number of employees 14 60 85 Pioneer executives: Edward L. May, pres.; Owen Saddler. urn. mgr.; Glen Cray, comml. mgr.: Glenn Harris, prog. dir.: R. J. Schroeder, chief engr. Estimated outer limit of ti signal: loo miles. Present visual power: 100 kw. Present aural pouer: 50 kw. Auth. visual power: auth. aural power: same. Tower height: 500 ft. Equipment: RCA. \eiis: 1 P. Assist advertisers in making film comm'ls: Yes. Present sales rep: Fdward Petry & Co. MOM-Tl On air: 9 .lulu 1919 CH.IWEL 6 WHEN STARTED: MAN. -52: MAN. '54: ilation in mkt 4.000 112.362 227.689 J Evening Class A hr rate S2oo 84oo $«..-,o from local adv 57 ti -7 I from nat'l spot n I". I<. network adv IS -I 87 ■programing 2K 7<. .".«. -' I 1 .". irs film programing 5 I *''. 21 ■i air daily 10 13 ....1SV4 2.". cf.7 7 1 Pioneer executives: Frank P. Fogarty, gen. mgr.: Lyle DeMoss, asst gen. mgr.; William J. Kotera, dir. engrg.; Glenn Flynn, chid engr.; Bill McBride, prog, dir.: Fred I Ion. r. sales mgr.; Raj (lark. dir. special event-. Estimated (niter limit of tv signal: 85 miles. Present visual pouer: lookw. Present aural power: 50 kw. iuth. visual !>,, in i„r iht. .Inln.n ..inlcnuci pngf t>H I