Sponsor (Jan-June 1954)

Page scan 000926 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
000926
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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WHO SUBSCRIBES TO SPONSOR AT THE I J/r HAS been proven that a handful of advertising agencies place about 9iY < of the national spot radio and tv billing. But within this handful of agencies (generally numbered at 20) are hundreds of important timebuvers, account men, and other key executives who make the individual decisions vital to you. Several years back SPONSOR checked and discovered that it averaged 10% paid subscribers at these leader agencies. In 1954 we have just completed a similar analysis of SPONSOR subscribers at top advertising agencies — but with a difference. The difference: included are (1) the top 33 ad agencies in radio and tv billing, (2) the names of individual subscribers at each agency. Today SPONSOR averages 17 paid subscribers among the top 20 agencies; 13% among the top 33. Even more important, you'll find virtually every decision-maker (for your station) included* The 33 advertising agencies are: Aver, Bates, BBDO, Benton cv Bowles, Biow, Burnett, CampbellK\\ aid, Cecil cv Presbrey, Compton, Cunningham cv Walsh, D-F-S, D'Arcy, DCScvS, Erwin Wasey, Esty, Foote, Cone & Belding, Fuller & Smith & Ross, KcvE, Kudner, ^Play this fascinating game. Jot down 10 names of the most important <to you) ad agency decision makers. Then check the SPONSOR list. If you find more than 2 names missing SPONSOR will pay you $10.