Sponsor (Jan-June 1954)

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
0001463
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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EuiicrNui "Re*9 goestoworkfor COFFEE gets Results! "REX" INCREASES SALES VOLUME FOR BUTTER-NUT . . . "We have just compiled our sales figures for the first three months of 1954 and find that our sale) volume in the Rockford-Madison area has increased over 200% compared to the same period in 1953. "It was just a little over three months ago that we purchased the 10:00 o'clock weather show on WREX-TV so naturally we attribute our increase to the sales impact of your television operation." R. W. Jacobscn, Gen. Sales Mgr. Paxton and Gallagher Co. „ v Uunkhof ~ 29. 1^ .ocV.«oi<» resUns «'' u,sc, « •rf^* Dc31 ; te to «uSrr^ back ^fti3„9 from.o »"Ch 7, and Wjf ^products nu^«tisin9 r^ViUr '& °^1, * fl^* EfeS *"°™ °" 5hel b ^erested « ^ the cons*"" ■ ket "'faster w— In s1^ ° =n't oe»anO „ ,. the near l" -„.erestcd i" «"nat makes Y° ^ 1 »oul° 6efiT5\ hand vie* °< Elnce«lY t09upt,o5oodv.oxv. Keep UP * Channel 13 ROCkford . Illinois llnoie. Be«r i^ ' "^nkiior, **,<a' JO , J»Ve Cs vofu^ """"the l'? oUr „, "REX" EXPANDS DISTRIBUTION FOR BUTTER-NUT . . . "We are sold on the consumer impact of TV, and especially the "Wallop" WREX packs in our market area. We find that products advertised by you move from our shelves faster than others. "To pin-point that statement, you may be interested to know that because of your 10 PM weather program, sponsored by Butter nut Coffee, we have had sufficient demand for Butter-nut to stock it in all of our super-markets." B. P. Kramlich Piggly Wiggly Midwest Co. 47,000 WATTS E. R. P. NETWORK AFFILIATIONS C(M) • ABC CONS INC. NATIONAL REPRESENTATIVES FOR DETAILS 14 JUNE 1954 101