Sponsor (Jan-June 1954)

Record Details:

Title:
Sponsor
Date:
Jan-June 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1954)
Leaf #:
0001465
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
May 30, 2024
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YOU MIGHT GET A 14 1/2-LB. BROOK TROUT KIT PULSE REPORT— 100% YARDSTICK KALAMAZOO TRADING AREA — FEBRUARY, MONDAY-FRIDAY 1953 6 a.m. -12 noon 12 noon-6 p.m. 6 p.m. -midnight WKZO 59% (a) 59% 48% B 21 14 23 C 5 (a) 4 6 D 4 4 4 E 3 4 7 MISC. 9 14 12 (a) Does not broadcast for complete six-hour period and the share of audience is unadjusted for this situation. WKZO — KALAMAZOO WKZO-TV — GRAND RAPIDS-KALAMAZOO WJEF — GRAND RAPIDS WJEFFM — GRAND RAPIDS-KALAMAZOO KOLN — LINCOLN. NEBRASKA KOLN-TV — LINCOLN. NEBRASKA Associated with WMBD — PEORIA, ILLINOIS YOU NEED WKZO RADIO TO LAND SALES IN WESTERN MICHIGAN! If WKZO. Kalamazoo, isn't part of your Western Michigan advertising— believe us. you're letting the big one get away! Pulse figures, left, prove WKZO's dominance, morning, afternoon and night. On a quarter-hour. 52-time basis, WKZO gets 181.0% more morning listeners and 321.4% more afternoon listeners than Station B — yet costs only 35.3% more money! Nielsen figures confirm WKZO's superiority. They credit WKZO with 181.2% more daytime radio homes than Station B! I.'t Wery-Knode] give you the whole WKZO stm\ CBS RADIO FOR KALAMAZOO AND GREATER WESTERN MICHIGAN AveryKnodel, Inc., Exclusive National Representatives *Dr. W . J. Cook caught a brook trout this size on Nipigon River, Ontario, in July, 1916. 14 JUNE 1954 103