We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Here are some of the activities BAB has been carrying on in the way of service to the advertiser (For further information, see "Are you getting the most out of BAB's aids to advertisers?" sponsor, 25 January 1954) :
Information supplied to advertisers by BAB can be grouped under two headings, ready-made and tailor-made.
Much of the information is in the form of presentations to advertisers and agencies. During the fiscal year ended March 1953 BAB made 860 major presentations. Besides this it filled 1,650 requests for information. ( Keep in mind that BAB by then was spending about 50% more than TvAB's projected budget.)
The ready-made information consists of such material as research studies, success stories, digests, a newsletter, reprints, product information sheets. BAB's 1953 index of its material listed nearly 6,000 reports on radio's audience and its ability to sell.
For example: BAB's cumulative audience studies show the advertiser what size audience he can expect over a period of weeks with disk jockey shows, soap operas and newscasts. The product information sheets are one-page summaries containing highlight facts about such products as toothpaste and electric blankets. While they were made up for station salesmen, agencies out for new business have found them helpful.
While TvAB has mushroomed into being, it still has a way to go before it will be in BAB's league. Here's where it stands at present:
It is functioning under the leadership of a temporary executive committee headed by Richard A. Moore, general manager of KTTV, Los Angeles. Aside from members that's about all there was to it at sponsor's press time.
Moore was authorized by the executive committee to appoint three working committees to carry on necessary activities until a permanent Board of Directors is elected. Now working on this is Richard P. Doherty, who served as a consultant to TvAB's organizing committee and will be retained in that capacity on a permanent basis. Doherty is a former vice president of the NARTB.
SPONSOR sought Doherty out at the headquarters of the TvAB in the New Weston Hotel, New York, in between a busy schedule. He explained he is rounding up people to serve on the three working committees.
In New York...
v An address of traditional distinction betwee ^v Fifth Avenue's smart shops and
[j. Broadway's gay white way.
Sh
TIMES SQUARE
Choice of particular travelers as (he ideal home-away-fromhome! Singles from $4.50 per day. Also, doubles and suites.
Many suites have kitchenettes.
Celebrated
"International
Room"
Air-Conditioned
"Fiesta Bar"
RADIO CITY
11 1
TjTi
il'.i
if the C0?**!
FIFTH AVE.
H1
500 Rooms,
all with bath
Television
if desired.
CARNEGIE HALL *
PL
KSSBffifc
HOTEL
Ttl. Circle 7-1900
&
GREAT NORTHERN
118 WEST 57th STREET * NEW YORK
Stan E.
Johnson
LOVES
KUDL
Says Mr. Johnson ". . . many interested inquiries as a result of your advertising."
See FORJOE for details of how to sell $16,000 homes by use of radio.
*Mr. Johnson is President of Stanton
Construction Co.,
Kansas City,
Mo.
THE MIGHTY
MIKE
SAN ANTONIO 250,000 Milliwatts
IMww
National Time Sales — New York
Gene Grant & Company Los Angeles — San Francisco
14 JUNE 1954
111