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"RESULTS" STATION
in Washington
Eeprcitntid Nationally by John Blair & Co.
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FOB A
Reach Iwenty Homes • /for a Penny on
Regional Radio WOW
WOW's cost per thousand homes reached is the lowest in the area.
8 Sec.
Chainbreok
Minutes
Radio WOW
$ .17
$ .48
$ .59
B Station
.51
1.01
1.01
C Station
1.17
2.33
2.33
For more information contact John Blair, Rep — Bill Wiseman, Sales Mgr., 200 Insurance Bldg., Omaha, Nebraska, or Phone WE. 3400.
116
ROUND-UP [Continued ii<>m page 79)
the Washington Radio Circulation Committee has announced. This represents a (>.!'# in< rease <>l 28,050 radio homes ovei last year's metropolitan area figure.
\\\1<:\. New York, lia^ resumed round-the-clock broadcasting after a five-year hiatus. Ii new Night Watch s1k.\n i> bein» broadcast Tuesday through Saturday, from 2:00-6:00 a.m. It features lias Carroll with records, weather, news, time cheeks, dail\ fishin » reports.
* « »
The Alaska Broadcasting System rccently celebrated 30 years of broadcasting during which it has grown from a §2,000 gross business annually to a $4.5 million enterprise. ABS includes KFQD, Anchorage; KFRB. Fairbanks: KIBH, Seward; KINY, Juneau: KTKN, Ketchikan, and KIFW, Sitka. \\ illiam J. Wagner is president
and founder.
* * •
Over 40 products have used WNBCs "Chain Lightning" merchandising service since the system was first inaugurated three years ago. according to Max E. Buck, director of merchandising for the station. The merchandising plan provides point-of-sale displays in 1,600 super markets in Metropolitan
New York.
* * *
WG1L. Galesburg. 111., lets its teenage listeners double as part-time d.j.'s. By virtue of membership in the station's "1400 Club" (named for the stations frequency!, high schoolers ran appear on the hour-long afternoon d.j. show and spin a few records. Vmong the club's special activities: a
Balloons with WGIL call letters were -favors
jam session held in a Galesburg hotel, featuring top musicians and broadcast ovei the I 100 Club program. 1 fighlight of the session was the introduction "I "I he W iggli . a special dance step i omposed for the oa asion. First
BMI
Service In Concert Music
Typical oi BMI "»ervice" is il„ complete kit of "Concert Music" man-rial used by broadcasters daily . . ■ scripts and data which help BoWe many music programming needs.
[nclnded in BMI Concert Musk Service arc: CONCERT PIN-UP SHEET— A monthly listing of m-w recordings, contemporary and standard.
YOUR CONCERT HALL — A series of half-hour scripts for use with phonograph n-.-onlof contemporary and standard classics.
TODAY IN MUSIC — Dates and farts about the important music events ol the month. BMllicensed stations — AM, FM and TV— can be depended upon for comnlete senile in music.
BROADCAST MUSIC, INC.
NEW YORK • CHICAGO • HOLLYWOOD TORONTO • MONTREAL
*©«* MtOOOCT
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Carve your product on the consumer's mind with a Song Ad like Paper-Mate Pens — Seaboard Finance — and Mode O'Day Dresses. They started with our sensible $75.00 audition plan. Call or write today.
■l./.irr-rij-ifij: Ml l<> mu-HC
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6000 Sunset Blvd., Suite 203
Hollywood 28 Calll Hollywood 5-6181
SPONSOR
.