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M The extent film is used in television
1. What percent of total programing hours of tv stations is on film?
SOURCE: Questions 1-4 on these pages are answered by charts adapted from NARTB 1954 report on film. NARTB surveyed 120 tv stations operating before 15 May 1953 in markets of varying size. Week surveyed was 7-13 June 1953: 60 stations replied.
, LOCAL , ALL ,
STAT.ONS REPLY. NG TO QUESTIONNAIRE *RLJ*E *£!"" "aWAlT " "Z*. " K
GrOlip 1 stations in markets up to 50,000 fi families) 18.1% , , 45. 9f ( . . .64.0%. . .36.0%
GrOUp 2 (9 stations in markets o i.OOO U families) 22,4%. . .23.4%. . .45.8%. . .54.2%
GrOUp 3 (28 stations in markets o) 150-500,000 t\ families) 21.0% . . .25.3%. . .46.3%'. . .53.7%
GrOUp 4 (6 stations in markets o) 500, L.000, tv families) . . .22.6%. . 32.3/ { . .54.7%. . .45.3%
GrOUp 5 9 ttations n markets of L,000,000 or mort tv families) . . .31.9%. . .40.4%. . .71.8%'. . .28.2%
Many admen have wondered just how much time tv stations devote kets have almost the same percentage of film programing as sta
to local-level film programing of all types. The answer is contained tions in the smallest tv cities, due usually to the fact that they
in the NARTB-compiled chart above; it may be a surprise to many. go on the air earlier and stay on later. "Film" programs above
All stations do more film programing percentagewise than live, re include syndicated program series, feature movies and Westerns,
gardless of market size. Oddly enough, stations in the largest mar short subjects, newsreels, "free" tv films
i mm .in i't total programing ha
2. How many hours of local programing by tv stations are on film ?
SOURCE: See question I.
STATIONS REPLYING
LIVE LOCAL HRS.
TOTAL
FILM HRS.
Group 1 stations 10.37 26.54
Group 2 stations 21.43 22.39
Group 3 stations 23.20 28.03
Group 4 stations 24.01 34.02
Group 5 stations 32.50 42.20
Wore "program" hours m<>au more "film" hours
As chart at ieft shows, the bigger the market the mere hours per week stations are on the air. Bu* even though the largest tv outlets in the largest markets air more than twice as many program hours as the smallest outlets, film shows continue to play an important role, exceeding live programs in number of hours in every case. Thus, local film programing is ahead on two counts: ( I ) the percentage of local time that is devoted to film; (2) the number of local filn hours as compared with rhe number of local live hours.
3. What percent of all local programing does film represent?
SOURCE: See question I.
STATIONS IN
Group 1 72%>
STATIONS IN
Group 2
70
5V
STATIONS IN
Group 3
%>
54^
STATIONS IN
Group 4
59
< .
STATIONS IN
Group 5
56
< '
This chart again shows that stations find film a low-cost, profitable form of local programing. Stations in every size markets use film for better than half of their local programing. Stations with the smallest coverage area rely on film more than any other size station,
programing an average of 72% of all local origin telecasts with film. Next heaviest film users on a percentage basis are stations in markets of 500.000 to a million tv families. These stations use film for 59% of their entire local programing hours.
BASICS /'";/' i