Sponsor (July-Dec 1954)

Page scan 000267 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
000267
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Agency and client • behind closed doors • hopping on the schedule • your medium, your market are mentioned • a question is raised • the agency man reaches for Standard Rate . . . Brother, what a grand feeling to know that you are in a Service-Ad near your listing. For the full story on the values 1.161 media get from their Service-Ads, see Standard Rate's own Service-Ad in the front of all SRDS monthly editions; or call a Standard Rate Service-Salesman. Note: According to a study of SRDS use made by National Analysts, Inc.. 83% of all account men interviewed have SRDS available at meetings in clients' office.