Sponsor (July-Dec 1954)

Page scan 000270 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
000270
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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and not maybe! WWDC (MBS) 22.5% Station "A" 14.6% Station "B" 11.2% Sta."C" 8.3% " 5.7% " 5.7% 4.5% 3.9% In Out -of -Home Audience This is a survey — not just an opinion. PULSE made it— February, 1954— of the huge out-of-home radio audience in Washington, D. C. WWDC has this big extra bonus audience locked up tight. About one-quarter of this entire listening audience sets its dial to WWDC — and stays there, day and night. WWDC is dominant 77' , of the time. What are your plans for selling the always-rich Washington market? You can hardly do without WWDC. Get the whole story about this sales-producing station from your John Blair man. 2.8% In Washington, D.C. it's 2-6% Represented Nationally The Pult; tnt. Deport: Winter, I9J4.