Sponsor (July-Dec 1954)

Page scan 000271 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
000271
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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bP 0 » 2 MI52 MIL I JOY H C-ROOM 274 3 0 ROCKEFtlU0 PH2* K t V.* V ' • ■ "> N V e magazine radio and tv <•.. d 26 JULY 1954 50< per copy* $8 per year ^ MiLUOM ththz OOIO COAST GULF COAST \Gt\ from New Orleans to Mobile ^kOt\ from Baton Rouge to Lafayette l\QH from Lake Charles to Orange yfCffC frorn Houston t0 CorPus ctlfisti / FIRST IN NEW ORLEANS First among all independents during Negro Programming Period. RECEIVED JUL 2 6 1^54 NBC CEMERAL LIBRARY l g.rnming to the mass audience of 4 million, inmj; 1,250,000 Negroes with Negro and Hillbilly gamming by radio personalities supported by inmerchandising and promotion. An unbeatable ic!>argain. Represented by Forioe and Co. for Louisiana Stations, by John E. Pearson Co. for Houston ARE YOU AFRAID? page 31 Auto insurance: net radio helps build State Farm name page 34 I. How top agencies buy media: the group approach at B&B page 36 Albuquerque chain battles giants with r page 39 10 ways to put more sell in your ty commercials page 40 How well can uhf sell? Result stories give tangible evidence page 42 air: tv demonstrations aid sales boom page 44 _