Sponsor (July-Dec 1954)

Page scan 000275 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
000275
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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WESTERN ROUNDUP pays off for the FISCHER, BAKI1TG COMPANY "There's something about a Western on TV that's intriguing. You know the marshal will 'get his man' for law and order must prevail. And still you look, and children look, and mothers look. The result — good results. That's why we recommended to our client, the FISCHER BAKING COMPANY, that Westerns on TV sell merchandise; and we've proved it. For the last five years WATV's 'Western Roundup' has been used with good effect, and we plan to increase the schedule right after Labor Day. Keep shooting with your Westerns, but shoot only the bad hombres." Scheck Advertising Agency, Inc. WESTERN ROUNDUP: with Ranger Lyle Reed — Monday thru Sunday 4-5 pm TELEPULSEl 4.1 quarter-hour average January —June © c h a n n e I lPf WOtV covering metropolitan new york-new jersey TELEVISION CENTER, Newark 1, New Jersey Rep: Weed Television Corp. 26 JULY 1954