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His viewers think he's the SMARTEST MAN IN SAN FRANCISCO (his local sponsors think jhey are!) Time isn't always available on "William Winter and the News," San Francisco's longest continuously-sponsored program (one segment by the same sponsor for over five years). As this is written, it is, and it's worth checking for William Winter means sure-fire penetration of Northern California. Consistently among the top ten multi-weekly TV programs since 1952 (something no other local origination can boast), "William Winter and the News," with Winter's startlingly accurate analysis of world and national events, has an almost fanatically loyal and responsive audience of thinking Californians. Ask your Katz man about this "open Sesame" to sales. SAN FRANCISCO, CALIF. affiliated with CBS and DuMont Television Networks represented by the Kati Agency 50 SPONSOR