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1ST
CHEMU1S
25,000 WATTS!
TOWER POSITION HIGHER!
WATTAGE TRIPLED!
MARKET COVERAGE. ..SATURATION!
— and a big plus ! ! ! I
Fantastic is the word — the word for the wav viewers of the Rochester area have, during these first eight months, welcomed Channel 10 into their living rooms. It's the word, too, for the was local, national and network sponsors have gobbled up our time . . . that, of course, is what top programming does for a station!
st look up the Rochester Spring "Hooper"* yourIf — check rates — study our coverage map above — en consider this new Channel 10 up in power! . . . e'll wager vou'll be asking us for availabilities!
ON CHANNEL 10. — The strong CBS daytime s our own smash local participating programs 15 to 20 ratings, some adjacencies to ratings 9 — vet at our low, low class "C" rates.
CHANNEL 10
V H F
W/'FV uovs all out to promote Hiss I uiverse
Radio station \\ IMA in Philadelphia undertook t < » introduce, promote
and aii the judging of the local run
olf of tin "Miss I niverse" contest re
centl) ami (lid the whole job in less
than L00 hour-. It was the sole medium through which the contest -for "Miss Eastern Pennsylvania" was promoted.
\\ PEN executives made plans for production and promotion oi tin* contest in conjunction with the 1'atricia
ROCHESTER, N.Y.
EVERETT-McKINNEY, INC. • NATIONAL REPRESENTATIVES • THE BOILING CO.. INC.
Steve Allison with Miss Eastern Pa. finalists
Stevens Finishing School f<n Models and Careei Girls, completed them on Tuesday, 2() June. First announcement of the contest was aired that night on the Steve Mix"/! Show, a late-night sabfest on \\ PEN. I>v earh noon on Wednesday, the fir-t entrant arrived at the Patricia Steven School and the screening was <>n. Bj Friday, -i\ judges were named. On Saturday at
12 noon, the finalists were -elected.
The finals <>f the contest were scheduled for midnight airing in the W PI N studios on the Steve illison Show. Crowds started to arrive at (> p.m., filled the studio to capacit) l«v ' > : 1 ~» Hv 10:15 p.m.. police had to be called to control the crowd wanting to enter the studio. Considerately, the station supplied street amplifiers so that the overflow out-id.' could at least hear the goings-on.
The contest began at 12:0."> a.m. and
\li— Eastern Pennsylvania (Elaine
DuFeen, 22) was picked at 1:40 a.m.
• * *
54
SF0NS0R