Sponsor (July-Dec 1954)

t.bl' ol Con<« r* »'»,-)M •F""""",. TELECASTING Newly Published . for Everyday Use The Industry's Acknowledged Reference Guide Fall 1954 TV Factbook Semi-annual Edifion of July 15, 1954 (400-pp.) Contains more than 50 directories, in one convenient volume, giving you the precise information you need, quickly, accurately, and completely . . . saving you countless hours of valuable time. TELEVISION STATION DIRECTORY Rate digests, personnel, facilities, and other data covering all commercial telecasting stations in operation in the United States and Canada as of July 15, 1954, TELEVISION NETWORKS: RATES, PERSONNEL & DATA With inter-city hookups presently available via coaxial-microwave connections. TELEVISION STATIONS IN LATIN AMERICA Operating or authorized as of July 15, 1954— with personnel, facilities and other data. FOREIGN TELEVISION STATIONS Operating or planned as of July 15, 1954. TELEVISION STATIONS OF THE U. S. BY CALL LETTERS EXPERIMENTAL TV STATIONS AUTHORIZED BY THE FCC Status as of July 15, 1954. OWNERSHIP OF TELEVISION STATIONS BY CATEGORIES Networks, newspapers, theatres & manufacturers owning or holding interests in TV stations; multiple ownerships. SALES & TRANSFERS OF TV STATIONS, 1949-54 Including purchase prices, principals, etc. FINANCIAL DATA ON TV & RADIO STATIONS: 1946-53 Summaries as compiled by FCC Economics Division. NETWORK TELEVISION & RADIO BILLINGS Tabulated by months: 1949-54. THE TOP 100 NATIONAL ADVERTISERS OF 1953 Listing dollar expenditures in the four major media. NATIONAL SALES REPRESENTATIVES OF TV STATIONS Including branch offices and lists of stations represented. MAJOR ADVERTISING AGENCIES OF U. S , CANADA & MEXICO TELEVISION PROGRAM SOURCES Directory of owners, producers & syndicators of live and film material offered to TV stations. TELEVISION SETS-IN-USE Latest available statistics. CONGRESSIONAL TV-RADIO GALLERIES FCC COLOR TV STANDARDS With Appendix describing operation of new system. )MAP OF TV AREAS & NETWORK ROUTES (Color Insert) (43 x 29-in.) Showing present and projected microwave and coaxial routes (accurately drawn by AT&T engineers), time zones, all stations in operation, all cities over 10,000 pop., all cities with TV applications or CPs. NEW STATION APPLICATIONS & CPs CONSTRUCTION PERMITS ISSUED FOR NEW TV STATIONS List of oil CPs granted and their possible storting dates. APPLICATIONS PENDING FOR NEW TV STATIONS Complete tabulation of all applications filed with FCC, including addresses, facilities sought, proposed equipment, principals and other data. CHANNEL ALLOCATIONS VHF & UHF ALLOCATIONS BY STATES AND CITIES Including U. S. Territories and Possessions. VHF & UHF ALLOCATIONS BY CHANNELS Under New FCC Rules & Regulations. CHANNEL ALLOCATIONS FOR CANADA AND MEXICO Assignments affecting border areas. STATIONS AUTHORIZED, BY CHANNELS MANUFACTURING TELEVISION RECEIVER MANUFACTURERS OF U. S. & CANADA With addresses, executives, plants, etc. CATHODE RAY & RECEIVING TUBE MANUFACTURERS Including manufacturers of tube blanks, metal cones, face plates. MANUFACTURERS OF TV TUNERS Including manufacturers of UHF converters. TV RECEIVING ANTENNA MANUFACTURERS With trade names and description of products, etc. PHONOGRAPH & RECORD MANUFACTURERS TELECASTING EQUIPMENT MANUFACTURERS Directory of manufacturers of transmitters, towers, antennas, studio equipment, theatre TV, industrial TV, community TV. TELEVISION RECEIVER PRODUCTION As estimated by RETMA, by months; 1947-54. RADIO RECEIVER PRODUCTION As estimated by RETMA, by years; 1924-54. FACTORY, DISTRIBUTOR & RETAIL SALES 8 INVENTORIES TV and radio, as estimated by RETMA by months; 1950-54. TV & RADIO TUBE SALES As estimated by RETMA, by years; 1922-54. FINANCIAL DATA ON TV-ELECTRONICS MANUFACTURERS Year-by-year tabulation of sales, profits and dividends. MISCELLANEOUS SERVICES FEDERAL COMMUNICATIONS COMMISSION Directory of organization and personnel. ATTORNEYS PRACTICING BEFORE THE FCC Specializing in TV-radio practice. CONSULTING ENGINEERS & ENGINEERING SERVICES Directories of engineers specializing in TV and radio, technical services, management and planning services, station brokers, network engineering departments, etc. ORGANIZATIONS DEALING WITH TELEVISION Advertising, broadcasting & telecasting; motion picture & related groups; music licensors; technical groups; manufacturing, merchandising & servicing. RESEARCH ORGANIZATION DEALING WITH TELEVISION LABOR UNIONS IN TV, RADIO & RELATED FIELDS PUBLICATIONS DEALING WITH TELEVISION Trade, technical and advertising periodicals. CONGRESSIONAL COMMITTEES HANDLING TV-RADIO MATTERS "HEATRE-TV INSTALLATIONS IN USE COMMUNITY TELEVISION ANTENNA SYSTEMS State-&-City directory of those in operation, under construction or planned. VOLUME OF ADVERTISING IN U. S. BY MEDIA, 1946-54 Television Digest Wyatt Bldg., Washington, D. C. Please send me copies of Fall 1954 TV Factbook (including map) (ffi $4.00 per copy. Name Company Address City □ check herewith □ bill 26 JULY 1954 97