Sponsor (July-Dec 1954)

Boot home a winner on KOA-TV In Denver Television, your best bet is KOA-TV. Study the ARB dope sheet to see why! In the June, 1954 ARB, KOA-TV placed first in quarter hour wins Sunday thru Saturday, 6 p.m. to sign off going away! KOA-TV topped the field by a full 19X more than the second place station. QUARTER HOUR WINS Monday thru Saturday 6 p.m. to sign off Wins Pet. WIN KOA-TV 81.5 47 Ploc* Station B 47.5 28 15 10 And KOA-TV's pure bred ACADEMY THEATRE, by far Denver Television's surest thing, is a typical example of KOA-TV's thoroughbred programming. ACADEMY THEATRE'S average quarter-hour rating of 17 really pays off on each 1minute ticket. Savemore Drugs of Denver cashed in over $2000 00 in merchandise sales on ONE $79.50 ACADEMY THEATRE spot. To boot home a winner in Denver, place your money on the nose of the West's best bet... KOA-TV. &UI Petty ■' ¥ J ID al trad 1 v films adapted far movies: The well-established trend of movies <m t\ seems t<> be operating in reverse these days. Enthusiastic audience response lo leading 61m -cries on t\ led producers to the obvious querv : Win nol base movies around t\ characters? Test case for this theory was / Love Lucy. The Long Long Trailer, movie starring Ricky and Lucy Ricardo, was released recentlv. scored sufficient box office suc< ess tn encourage other in<>\ ie adaptations of tv fare. Also recent!) released is a motion picture based on Victory al Sea. A movie version of the Dragnet series was the next step. And in the talking stage is a movie version <>f Dangerous Assignment. Overseas expansion: Symptomatic of the increasing interest in foreign markets on the part of tv film svndicators is the planned expansion abroad of Ziv Tv Programs. Edward Stern, president of the International Division of Ziv Tv. recently announcde plans to open offices and agencies in Rome. Paris. Frankfurt and London. Ziv International was launched over two \ears ago when the company began research into international sales possibilities. Says Stern, "Europe is fast developing a well-knit network of television stations that will ultimately extend from Scandinavia to the Mediterranean and from Great Britain to the Iron Curtain." Stern predicts, on the basis ol Ziv pasl experience in Latin America, thai t\ film series will "form the foundation of consistent television programing" in Europe. Film Basics reprints: SPONSOR Services has reprinted the six-page Film Basics section which appeared in the 1954 Fall r«c/s issue, 12 Julv. Film Basics i packed with valuable data on the rapidly-growing t\ film industry, including information on reruns, network and lo< ;il film programing. Prices: Kio oi more copies, IV each: 25 or more copies, 2iu each; single copy, 25c. You may order by writing to sponsor Services, 10 East 19th St, New ^ ork 1 7. Hon « station handles film: \\ |)at happt DS to a can of film when it reaches a given station? Expert handling and preparation on the part of the station result in a smoother, more pleasing performance. Inefficient, negligent handling can mar the over-all effect or result in permanent damage to the film. W.NHC-TV, New Haven, recently reported a detailed description of the intricate processes involved between the time a reel of film is received and the time it is set for use on the projector. Admen mav be surprised to learn of the varietv of steps involved in preparation of a film for tv. First, the film shipping and receiving department, after getting the film, catalogues and channels it to the preview and editing departments. If the film is not to be used immediatelv traffic labels it with the title and plav date as well as its next destination, and bow it is to be shipped. Next it is sent to the preview department where it is first carefullv washed to insure smooth running through the projector. The preview people run the entire film through and censor it for anv scenes which might violate the t\ code. The film is timed, and the editors are advised if it is too long or short for a certain show, or if it is too light, dark or distorted. The film is cued to notify production that the reel is I ."> seconds from the finish. The editors and engineers are advised as to the audio and video content and < ] u a I i t \ . Film editors splice video commercials to the filmed program, cutting or adding as needed according to the timing requirements. I he film is then re-reeled and prepared for projection. \fter the film has been projected it i> broken down into its original form. and then shipped on to ii next destination. * * * 54 SPONSOR