Sponsor (July-Dec 1954)

fP it takes #^\TOWER and POWER to cover the Dakota area KXJB-TV gives you more of both ~~ Grafton m\ U u» MADISON -i nsok unites Utters to the editor. Address 40 E. 49 St., New York 17. ALL-MEDIA BOOK I would appreciate \er\ much if \oii would please send a copy of \our All-Media Evaluation Stud) to me when reads. I would like to reserve this copj now as I feel that this was one of the outstanding series of articles I have ever read pertaining to media evaluation. I helieve this series has been a great contribution to the industry. Harry C. Pick Supervisor — Prin ted Media Russel M. Seeds Co. Chicago Would \ou he so good as to send me a copy of sponsor's All-Media Evaluation Study, together with a hill, when it is off the press? I shall appreciate it if \ou will. I have followed, and preserved these articles as thev appeared, and consider them of unusual value, not alone in the study of advertising, but also in the more significant aspects of public opinion and communication, especially in motivation and audience effects. Elmer J. Emig Professor of Journalism University of Florida Gainesville • SPONSOIf. All-Media Evaluation Study book is available at S4 a copy. You mav orfirr now by writing to 40 East 19 St.. New Sork 17. TV DICTIONARY HANDBOOK As a subscriber. Id like to make an early reservation for one copv of your new Tv Dictionary Handbook, when it becomes available in book form. How does it happen that every time one begins to think. "Its about time that somebody did a such-and-such," the "such-and-such" turns up in SPONSOR almost immediateK ? Keep up the good work! ROBKRT G. CRIAR Veto York l\ Dictionary Handbook possible rate thanks from the broadcasting industry and from those of us who ever seek references lor video beginners. To the lucid lexicographers of sponsor, a handbook halo. Marvin \u-k\ Asst. Prof. Radio-TvJournalism Indiana University, Bloomington \\ ill sou please reserve and mail to the address above a copy of the Tv Dictionary/Handbook for Sponsors when available. Mrs. H. Bakes Spacebuyer J. J. Gibbons. Ltd. Vancouver • SI'ONSOItN Tv Dictionary Handbook i. . ur. rentlj being printed in installments in regular i ■ — tj « .. It »ill be printed ill book form tlii. fall. The T\ Dictionary will be available free fur siili.erlbers : extra ropier. $2 earh. SUPER MARKET I have just finished reading your issue of July 26. and the usual congratulations are in order. Almost anyone can do a good job once in a while but how you gu\s manage to do at least a reasonably super job in e\<r\ issue is almost uncanny. Anyway, I would like to have 10 reprints of your article, "Local food chain battles the giants with radii."' [page 39]. Seems to me that this is terrific sales ammunition for any am radio station. It is particularly impressive to me because I spent a fair share of the winter of 1951 and "52 in \ibuquerque and know from personal experience how allergic Barber's w.ito radio as late as March 1952. Fr.wk. Stubbs Station Manager kf. \{S, Lincoln • Reprints of "Loral food chain battlo the piants nith radio" rost 1 Or each. Quantltt priir. on request. Herbert True and the contributors tnd consultants that made SPONSOR'S BASICS SECTIONS Please send me information t*n the cost of reprints of both Tv Basics and Radio Basics included in your issue of July 12. 1954. I am interested in the special price for quantity order that I ma\ distribute the reprints to in) classy in radio and television. Weslei II. Wallace Lecturer University of \orth Carolina Chapel Hill • Both Radio Ba-irs and Tv Basic, ro.t .10r for a single cop> ; 20c earh for 25 or more eopioal ISc earh for 1 OO or more copir.. 14 SPONSOR