Sponsor (July-Dec 1954)

Record Details:

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DRAMA ON TELEVISION TV demonstration dramatizes greater strength and safety of All-Nylon Cord Super-Cushion Tire by Goodyear, shows that pressure that bends a steel wheel leaves tire undamaged. TV demonstration dramatizes the closer, more comfortable shave of the latest Remington Electric Shaver by shaving the fuzz from a peach without nicking or cutting the delicate skin. TV demonstration dramatizes the unique adhesiveness of Band-Aid Plastic Strips with SuperStick. Just touched to an egg, without pressure they stick instantly, securely enough to lift it. Dramatic demonstration tells the product's selling story visually and believably. To find how to demonstrate takes a lot of thought, a special ability, and a really thorough understanding of what television can do and can't do. YOUNG & RUBICAM, INC. ADVERTISING • New York Chicago Detroit San Francisco Los Angeles Hollywood Montreal Toronto Mexico City London 6 SEPTEMBER 1954 15