Sponsor (July-Dec 1954)

Record Details:

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TKSS THE WDAF TV KITCHEN KLUB BETTE HAYES, Brodley University home economics graduate, won several awards as a Westinghouse demonstrator before WDAF-TV discovered her. Bette is o TV natural. She never reads a commercial. She learns the product and delivers the advertiser's message straight into the camera's eye in her easy mid-western style. Bette works in a beautiful, modern kitchen, and Bette is a beautiful girl. But her viewer friends don't envy her. They like her because she doesn't talk over them, below them, or to them. She talks WITH them. bilD KtKK has won his place in the hearts of WDAF-TV viewers with his quick, puckish— not cornball— wit. When Bob is not performing as general toste-tester, he helps Bette sell products with a warm conviction that homemokers admit they just can't resist. Bob won a recent poll conducted throughout the Kansas City area by TV GUIDE to determine "The local personality in the Kansas City sevenstation market area, most deserving of network recognition." Here an some iietrpls from WDAF-TV KITCHEN KLUB'S heavy mail: You ore by far the sweetest little homemaker that I have seen on any TV station and you are so refreshing— so neat and you truly make cooking on exciting and challenging affair. Kansas City, Missouri It is 1 o'clock p. m. and your daily program is just over as usual every day. I have been listening, enthralled to every word ... Of course I am just one person who is profiting by your priceless cooking directions. If only the young brides or those who are not wise in the culinary methods, would listen to you, how much worry, even expense, they might sove themselves ... As I believe I told you in a previous letter that I am quite an old lady (93)— the daughter and grand-daughter of two good cooks and thought I, also, knew pretty well how to cook ... I have learned quite 0 lot from listening to you. Kansas City, Missouri Al our house Kitchen Klub lime is the TV event of the day. I am a regular viewer because of the variety of ideas and practical suggestions. After thirty years as a homemaker . . . one is likely to find ones self in a rut, so your program is an inspiration to many of us. Ottawa, Kansas We really like your helper Bob. We had seen him many times on the TV newscast, but we really had no idea how nice he was, until we met him on your program. It is just like being in the kitchen with you. St. Joseph, Missouri Our Study Club is having a lesson on Famous American Women in Home Economics and Business, and I hove chosen you as my subject on July 23rd. The Ludlon Study Club members all enjoy your Kitchen Klub very much. Your also so bright and cherry thot it is impossible not to smile all the short holf hour. Ludlon, Missouri 1 try and use the products you advertise as we enjoy your program. Ottawa, Kansas Keep up your good work, good ideas, and helpful hints. They ore a blessing to us housewives. I sometimes throw up my arms in despair, for I cannot get any new ideas as to what I should fix for my family for supper . . But since I have been watching your TV shows, it has given me a new outlook on life. I now have some o«w wonderful ways to fi* our meals. Kansas City, Kansas And her* is a sampling of Hie consistent participatingsponsor company that Bette and Bob keep: General Foods Knox Gelatine Safeway Stores Wearever Aluminum Eatmor Cranberries Sunkist Procter and Gamble Carnation Co. Lever-Lipton Armour & Co. Mirro Products Purex General Baking Co. Louisiana Yams Culligan Water Softener Nestle Lee Poods Sunshine Biscuit Mrs. Tucker's Shortening Whirlpool Washers and Dryers General Electric Co. Holsum Products Dracket Co. Washington Apples Wish-Bone Salad Dressing Walcott Oven Cleoners Kerr Gloss Minnesota Mining Co. Texas Rice Princess Place Mats Harpel Salad Dressing The Kitchen Klub is just one of the outstanding local programs produced by a staff of television pioneers on WDAF-TV KANSAS CITY The Television Station of The Kansas City Star Represented by Harrington, Righter, and Parsons 16 SPONSOR