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With TODAY, starring Dave Garroway, NBC gave network television advertising a new dimension. Flexibility and low cost were its measurements. TODAY has become the biggest grosser in TV.
Then, to give advertisers the strongest possible hold on the nation's homemakers, NBC developed HOME, starring Arlene Francis. In six short months, HOME has established itself as the outstanding woman's service program.
And now . . . with TONIGHT, starring Steve Allen (debut: September 27) . . . the advertiser's day is complete! Now for the first time, advertisers can reach television's late-night audiences with "live", top-calibre, network programming. Now, for the first time, small change can buy big-league nighttime television.
WHAT'S GOING ON . . TONIGHT? From 11 :30 p.m. to 1 :00 a.m. in the East ... 11 :00 p.m. to 12 midnight in Central Time zones . . . Steve Allen, the brainy, zany, big-time salesman, master of the unfrantic antic, who's as likely to shave, take off his socks, or milk a cow, as he is to spin out a tune, presides over these great goings-on :
1) TONIGHT takes America to Broadway during its most glamorous hours. It will go backstage and out front on glittering opening nights.
2) TONIGHT brings world-famous stars, critics and nightclub entertainers to the hearthsides of the nation.
3) TONIGHT .five. the very latest news, weather reports and sports results . . . and brings in special events by remote pick-up.
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Like its big brother (TODAY) a (HOME), TONIGHT offers important vision values to advertisers :
• big-time network TV at low cost
complete flexibility — you buy only as mi you need, when you need it
showcasing of your product by celebritie no additional cost
minimal production costs for commercial
• special services by NBC Merchandising D a< ment — unique in the TV industry
• TONIGHT makes the last commercial in ■
sion of the day . . . and it's the last impr that LASTS!
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TONIGHT's low advertising costs will be lower under NBC's new "T-H-T" Combir Discount Plan — which gives you T0!J HOME, and TONIGHT, at great savings. TOrSHl also offers additional savings under its I Client Plan — with exceptional advanta, the new program's first advertisers.
TONIGHT, by itself or in combination TODAY and HOME, is ready to go to u yon! Better check with your NBC represe:
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