Sponsor (July-Dec 1954)

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
000686
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

(but people spend it!) K 1^ machines make money The Q. S. Bureau of the Census methodically — has compiled a list of 453 different manufacturing activities represented in America's industrial economy. You'll find .''.10 of them within metropolitan Cleveland aggressively pursued by some .'',000 companies whose vast investment in specialized production machinery creates a yearly industrial income of five hill in,/ dollars. By the happy osmosis of business, much of this manufactured money flows back into the three billion-plus annual earnings of Clevelanders . . . enough to peg their family buying power at fourth highest among all U.S. metropolitan markets. Money is a restless commodity — and the more of it people have, the more they like to spend it. Whether they spend it for what you sell depends upon how effectively you persuade them. For this assignment, we recommend ourselves as the one Cleveland television station geared closest to the tastes and preferences of Cleveland customers. Gears make things move. So does WXEL — as many advertisers are finding out, week after week, when they move in more goods to meet WXEL-created denial If you'd like to take part in this profitable circulation of dollars (and who wouldn't'.'), the first step is easy as getting in touch with theKATZ agency. Cleveland WXEL fi _a_ channel 8 Iff* I I