Sponsor (July-Dec 1954)

Page scan 000752 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
000752
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

lam, ii i , otn pagt B i Ml( I \ sponsored shows PROORAM / Harried Joan Imo^i ni' ^ in a It's a (.rent Life Jack ( arson l>urante-0'( minor Justice Kraft TV Theatre life of Riley l.oretta ) oun§ Lux I idea Theatre Martha Rare Meet the Preti Medit Mickey Rooney Milton Berte Mr. /'ci7iit> W> Little Margie One Han't Family People .ire Funny Red Hut tons Robert Montgomery Pretents Roy Roger* Sid ( aetar Show The Hunter Three Steps to Heaven This Is ) our Life Tony Martin Truth or Consequences > ou Bel ) our Life > our Hit Parade '/.on Parade WFFKl V COST 923,0*0 $38,000 830,000 $30,000 s 10,000 817,508 82 i.ooo 82 t.ooo 830,000 S 15.000 890,000 83,500 828,000 837,000 880,000 821,000 822,500 S I 0.000 S 1 2.500 830,000 838,000 S20.000 890,000 82 i.ooo SO. 500 .SI 1.000 $12,000 SI 2.000 82 i.ooo 833,000 83,000 TYPE Situation comedy Comedy-variety Situation romrdy Comedy Comedy-variety Drama Drama Situation comedy Drama Drama Comedy-variety Panel Drama Situation comedy Comedy-variety Situation comedy Situation comedy Soap opera Aud. partic. Situation comedy Drama Western Comedy-variety Mystery-detection Soap opera Drama Musical Aud. partic. Aud. partic. Musical Children > LENGTH 30 min. I wk 10 mln 3 wks mo III min. I wk III mm. I wk 30 min. 3 wks mo 30 min. I wk I hr. I wk SO mm. I wk 30 min. I wk I hr. I wk I hr. 10 ti season 30 min. I wk 30 min. 3 wks mo 30 min. I wk I hr. 20 tl siason 30 min. 3 wks mo 30 min. I wk 15 min. 5 wk 3(1 min. I wk 36 min. 3 wks mo I hr. I wk 30 min. I wk I hr. 3 wks mo 30 min. I wk 15 min. 5 wk 30 min. I wk 15 min. I wk 30 min. I wk 30 min. I wk 30 min. I wk 30 min. I wk SPONSOR General Electric Lewis Howl. Griffin Shoe Polish Johnson A Johnson, SOS. Chrysler. Plymouth Dealers TBA Texas Co Borden Co KraN Foods Gulf Oil Procter A Gamble Lever Bros. Huel Bishop Pan American Airways. Revere Copper Dow Chemical Pillsbury. Green Giant Buick Reynolds Metals Scott Paper Serutan Toni Pontlac S. J. Johnson Co.. American Tobacco General Foods American Chirk. Speidel Corp. RCA R. J. Reynolds Procter A Gamble. Miles Labs Hazel Bishop Tom P. Lorillard DeSoto Warncr-Hudnut. American Tobacco Quaker Oats CBS IV spectaculars Shower of Stars Si 00.000 Va,1">' in i n . I hr. I mo Hi si nf Broadway SI 00.000 Drama-mus comedy I hr I mo Chrysler Corp Wrstinghouse IVBC TV spectaculars Iftu Liebman Presents 8200,000 I. eland Hayward Presents 8200,000 Mux Liebman Presents 8200.000 Musical comedy Musical comedy Mu.lcal comedy 90 min I mo 90 min. I mo 90 min I mo Reynolds Mitals. Ha/el Bisho Sunbeam Corp. Ford Motor. RCA OldsmoMIr RAR. Bermlngham. Cattleman A Pierce. YAR. Ml-E Kudr.er YAR JWT YAR BAB JWT Raymond Spector JWT. St Georges A K.ye MacManus. John & Adams Leo Burnett Kudner Buchanan JWT K letter Leo Bureett MacManus. John A Adams NLAB BBDO BAB D-F-S. SSCB. KAE E>t> Comptoi . Geoffrey Wade Raymond Spector Tatham-Laird Lennen A Newell BBDO KAE BBDO NLAB Buchanan. Raymond Spwttc. Pw* rln-Paus JWT K&E D P Brother 86 SPONSOR