Sponsor (July-Dec 1954)

Page scan 000767 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
000767
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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NEVER SHOOT THE BULL when he can be cowed Riding past his neighbor s ranch house, a Texan noticed a fierce-looking bull loose in the yard; out back, a girl was milking a cow. Before the Texan could make a move, the beast spied the girl, lowered his head and charged. The Texan shouted a warning. The girl glanced up, waved, but continued milking. The bull skidded to a halt ten feet from the cow and pawed the ground. Again the Texan yelled. Again the girl looked, smiled, and continued her chore. Our hero was considering a dramatic rescue when the bull gave a final snort and lumbered off. The Texan ran back to the girl. "Why didn't you get out of the way? That bull might of killed you!" The girl glanced up and smiled. "Thanks, but 1 reckoned all along he wouldn't dare come near me." "Wouldn't dare? Why not?" "Because of Bessie." said the girl, patting the cow's flank. "What's the old cow got to do with it?" asked the astonished Texan. "She's his mother-in-law." A few researchers — like the bull — are easily cowed. Mention Panhandle, and they think of wide open prairie. Sure we're wide open, but so's KGNC's coverage: 54 counties in Texas, plus 24 counties in New Mexico. Kansas, Oklahoma and Colorado. (KGNCTV's signal reaches 30 counties with a population of 400,000.) Amarillo's trading area yields oil, crops and livestock to such a wide open extent we're 13th in the nation in per capita income. And we're 1st in the nation — again — in per family retail sales. KGNC-AM & TV Amarillo NBC and DuMONT AFFILIATE AM: 10,000 watts, 710 kc. TV: Channel 4. Represented nationally by the Katz Agency 6 SEPTEMBER 1954 105