Sponsor (July-Dec 1954)

9 There are MORE rubberneckers per set and MORE sets-in-uso tuned to CHANNEL in the Denver Area KBTV leads ... with a high of 32.4% of sets-in-use in the four-station Denver market for daytime programming (1:30-7:00) ... Be iure of results: with a greater tune-in, a buying audience on A si about our "I iiur-Minule Plan DENVER, COLORADO Contact nearest Free & Peters Representative about 22 i>i 2 I Eoi the members "I m\ t\ department here. De Win < i'Kii 1 1 1 / in President Leo Burnett < o. Chit • II.. I. Dictionary ... Install i "ill In C Dpiei "ill In I r. . pricei for extra eopla ■ •I Minn •! . II.I...II k reprinted being run took form. I..i rilur-. Qnantitj ■■••I \.-i I.. in de Congratulations i'ii your T\ Dietionar) Handbook for Sponsors. This i something that no Bales department should be without. B\ all means please reserve a cop) for me. Miss Dale Bu m Sales Sen ici' WTVD. Durham Would you please send us three copies of the Tv Dictionary Handbook for Sponsors. . . . Joy C. Marks Tv & Radio Sales Promotion lialoia Watch Co. Flushing Please send to the research librarj two copies of \our publication, T\ Dictionar\ Handbook for Sponsors. Thank you. Evelyn Becker Librarian \eedham, Louis & Brorbv Chicago SUBSCRIPTION RENEWAL Please renew in\ subscription for two \ears. Constant congratulations on a constant!) terrific magazine. Elk II \ii\\ ood Ham ood tdvertising, Tucson TV TYPOGRAPHY Here's a letter which I'm unable to answei sensibly, since mj knowledge oi techniques <>l advertising i rather limited. I "iil.i and would one of \ our staff be able to help this chap'.'' I'll appreciate it it \ on could hu\o this done. I io\ ( ;. Borton tdvertising Led. of America Sew ) ork Would you give me some information on a possible research area in the television field.' I'm exploring the advisability of doing a doctoral dissertation on typography in television production. Since ni\ contacts with television are pra< ii all) nil, I am not even sure that questions remain unanswered in this phase of u production. \1\ viewing, however, leaves me with a feeling that present typographic treatment in television in man) cases leaves something td be desired! It seems to me. for instance, that work might be don. amount <d copy, sizes of type. I.i. es or families, contrast in • background, perhaps even preparation methods. Does television production consider it use of t\ pe a problem area ? 1 1 so, might there be merit in further exploration of the problem as dissertation material? \n\ leads? \I\ Ph.D. degree will be in maM communications > from the SI I School of Journalism I with major emp on typograph) and printing <l> Merald E. Wrolsi \n Publications Editor State I niversity of loua loua City • SPONSOR haj not printed an> rrrlrlm on television typography techniques. Ii *.ill vrlrorae ...I information from rrldrn. concerning thi sonreef "t such infunnaiion. RADIO BASICS I just received your latest issue of Radio Basics l(->.~>4 and was ver\ mu< h impressed. I would like to ord< copies for use b) our sales department. Since your memo did not state the rate .ii thi> sized order, would \ou pli enclose an invoice wi'.h the shipment so that we can send \ ou \ our check '. I am sure that this information will It most helpful tn our commercial de| ailment. C. W \1\K W RIGHT Commercial Met II BCK, Rattle ( • < opies <>f the 195 t Radio Basic* aa Basics arc 30c «*a<-h : 2."* <»r more ropfa rarh; KM) <ir nmr. . I ."». . .irh. RADIO TV DIRECTORY i our Radio T\ Director) iterrific. I have been using it for y< and frankh don't know how I around without il. It certainl) carrying a ver) heav) briefcase. Could 1 possibl) have two additional copies : 16 Harold H. M President \\ I 'OR. Portland SPONSOR