Sponsor (July-Dec 1954)

Record Details:

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Neiv York (3S Owned Whenever Lanny Ross sings . . . wherever he goes . . . delighted audiences ask for more. And now, after time out for a smashhit concert tour, he's stage-center once again in a bright new show of song,* easy conversation and favorite disks, every afternoon (Monday through Friday) on WCBS Radio. "The result is," according to Variety (August 11), "a soothing halfhour of good music. His taste in pop disks ranks with the best . . . He's easy on the between-the-disks patter, and his voice is as vibrant as ever . . . A pleasing entry to the house frau audience!" Such comment comes as no surprise. Lanny's been pleasing housefraus and everybody else ever since the day when, as an apple-cheeked choir boy, he sang his first anthem in the St. John's Cathedral choir. He's sung his way to top-rank stardom (and into the hearts of the American public) in almost every field of entertainment night clubs, movies, radio, television, stage, concert hall — and his list of sponsors has read like a "Who's Who in Advertising" : Maxwell House (Showboat) Lucky Strike (Hit Parade ) Packard (Mardi Gras) , . . . Camel (Caravan) . . Franco-American . Procter & Gamble . . Swift . . . Gulf Oil Hellmann's Mayonnaise. Now, located melodically between Galen Drake and John Henry Faulk in WCBS Radio's afternoon parade of stars, Lanny Ross is singing and selling for Coca Cola, General Foods, McCormick & Company, Hunt Foods and Nescafe. If you'd like to join this distinguished list of advertisers, Lanny will be happy to accommodate you. Call Henry Untermeyer at WCBS Radio (PLaza 1-2345), or the nearest CBS Radio Spot Sales office, for details. *With Milton Kaye at the piano