Sponsor (July-Dec 1954)

Page scan 000849 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
000849
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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3rd Inmutl .Yegro Section Highlights of 1954 radio picture This fall, some 400 U.S. radio stations will be beaming an average of 28% of their programing to Negro audiences. The ^-station National Negro Network now offers admen a transcription network outlet. About 100 large national and regional clients air schedules in Negro Radio: many now spend between 5% and 10% of their radio-tv ad budgets in Negro-slanted radio campaigns. Existing Negro-appeal radio shows hare jumped their ratings from 8% to 15% in big markets on an all-home basis, have increased from 10% to 50$ in Negro homes. Growth of tv is having only nominal effect on Negro Radio. Project Editor: Charles R. Sinclair Negro Radio conies of age: It has the respect of its audience and advertisers. Analysis: IVegro Radio has grown considerably. Here is the step-hy-step picture. Loyal Negro listeners buy air-sold products as these 15 "success stories" show. The \.\\: IVegro Radio's network. What it is. how it grew, how much it costs. How to use Xegro Radio successfully: a round-up of tips from many veterans. Cross-section of Negro Radio outlets: a special listing for timebuyers. 20 SEPTEMBER 1954 page 48 page 50 page 52 page 54 page 56 page 139 47