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GROUP
WB
REACHING 1,250,000 NEGROES
WB
The Cold Coast of the Cult Coast from Corpus Christi. Texas to Panama City, Florida ... the greatest industrial expansion and increased wages of any area in the entire U.S. The OK Croup covers a population of over 4 000.000 people and over 1,250,000 Negroes.
FIRST IN NEW ORLEANS (WBOK) ... the first necro
HOOPER taken in New Orleans offers proof positive that WBOK dominates the Negro audience of 248,000 . . . with a share of audience of 44% and at many periods of the day more than all other ten stations added together . . . and better than two to one over its all Negro competitor.
FIRST IN BATON ROUGE (WXOK) ... the highest
rating in the important morning segment . . . first overall in Hooper between 7:00 A.M. and 6:00 P.M. With close to 40% of the population in the area being Negro, WXOK is the best buy.
FIRST IN LAKE CHARLES (KAOK) latest ratings
show KAOK first (morning, afternoon and night > in this rich market with the highest per family income in the state. During its Negro programming KAOK reaches the largest audience of any station.
TOPS IN HOUSTON (KYOK) -for Negro radio, reaching more than 246,000 Negroes in Harris County alone. KYOK's nationally famous Negro DJs have made its Negro programming a near sell out to local, regional and national advertisers.
A Radio Bargain
A low cost buy.
BUY ONE SPOT ON ALL FOUR STATIONS FOR $17.51. A low cost buy . . . one contract . . . one affidavit . . . one bill.
$//.s/
Nobody . . . but nobody can reach more people or sell more goods at a lower cost per thousand on the Cold Coast of the Culf Coast than the OK Stations. Make the four station buy and save money 115% discount! . .
Represented by Forjoe and Company for the Louisiana Stations; John E. Pearson Company for Houston.
Stanley W. Ray, Jr., Vice Pres. & Gen. Mgr., 505 Baronne, New Orleans, 12, La.
20 SEPTEMBER 1954
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NEW ^| ORLEANS
^T HONEYBOY HARDY Spiritual and Gospel DJ
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Y MAMA LOU
ORLEANS
Homemaker and Spiritual Program
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NEW
Y CHAMP CLARK
ORLEANS
Sportscaster and Public Relations Representative
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BATON
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Jive and Blues Di
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BATON
f GOLDEN BOY GRIFFITH
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Spiritual and Gospel DJ
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BATON
V PROF. MURRY
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News. Sports and Public Relations Representative
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LAKE
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CHARLES
Blues, Jive and Spiritual DJ
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HOUSTON
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HOUSTON
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Spiritual DJ and Public Relations Representative
55