Sponsor (July-Dec 1954)

Page scan 000865 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
000865
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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COLLECTOR'S ITEM v. mfmtmaawwmimtQiit $4.00 for a 1-minute TV spot in the Number 1 U.S. market! That was what our first advertiser, Bulova Watch Company, paid, based on the very first television rate card in America — issued by WNBT, NBC's key station in New York. The year was 1941. Today — in 1954 — a 20-second station break costs $350 AND IS A better buy! Here's why: Thirteen years ago there were 3,000 TV homes in the New York area. A 5.0 rating meant a $4.00 spot gave a cost-per-thousand-homes of $26.67. Today, with 4,327,000 TV homes in the WNBT area, the same rating of 5.0 means a cost-per-thousand of only $1.62. For collecting customers, today's WNBT rate card is really the precious collector's item. But economy isn't the whole story. WNBT is first by many standards. FIRST IN NET BILLINGS During the month of August, WNBT sold $21/4-million in television advertising — more than any other New York TV station. FIRST IN ADVERTISER-SERVICE WNBT made a clean sweep in the 1954 Billboard Competition for excellence in merchandising, promotion, and advertising. 3 out of 3 first prizes! FIRST IN NEWS The 11th HOUR NEWS, with John K. M. McCaffrey, is by far New York's highestrated daily local TV news program. FIRST IN COLOR WNBT schedules more color television programs than any other New York television station. No doubt about it, in the 13 years since WNBT's historic Rate Card #1, almost everything about television has changed except the basic superiority of WNBT. If you'd like a souvenir copy of television's first rate card — a fascinating collector's item and useful conversation piece — call or write WNBT, 30 Rockefeller Plaza, New York 20, New York. y^f N BT Channel 4 iN.B.U. in New York • a service of (ROl) Represented by NBC Spot Sales 20 SEPTEMBER 1954 63