Sponsor (July-Dec 1954)

Page scan 000879 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
000879
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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/ / I WHY BUY 121 WHEN S WILL DO THE JOB? WBC's five 50,000-watt, clear channel radio stations cover 26 million customers. You might buy a total of 121 stations — every one at least a 5,000-watter — before you equaled WBC's coverage. Of course, you wouldn't. But why buy even three, four or seven stations to reach the audience you reach with one WBC station? Buy WBC radio. You'll save bookkeeping. You'll save scheduling headaches. You'll save money — because the more you buy, the more you save. You'll make money — because WBC radio is famous for Audience Action. Have it worked out for you. Call any WBC station . . . WBC's National Representatives ... or Eldon Campbell, WBC National Sales Manager, at Plaza 1-2700, New York. WESTINGHOUSE BROADCASTING COMPANY, Inc. Wbz-wbza • wbz-tv, Boston; kyw . wptz, Philadelphia; kdka, Pittsburgh; wowo. Fort Wayne; KEX, Portland; kpix, San Francisco National Representatives, Free & Peters, Inc. • KPIX represented by The Katz Agency, Inc.