We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Hy Earl Pprriit
President, Perrin-Paus,
Chicago and Wir York
When our client,
Sunbeam Corporation, invests $160,000 on one show, built around one star, we want to protect that investment under any circumstances. For example, on September 12th. the Subeam Corporation, through PerrinPaus, sponsored the first 45 minutes of ihe Max Liebman color Spectacular on NBC TV, starring Betty Hutton. Without Miss Hutton there could have been no show since this musical comedv was built around her personality. With other t\pe shows, such as half-hour dramas, comedy situations, or variety shows, an understudy could step in at the last moment and be acceptable to the client and the viewing audience. But at the recent hour-and-a-half Spectacular, built and rehearsed for many weeks around one personality, you would have to take into consideration not onl\ the sponsors desire, but the viewing audience. Therefore with a disappointment to the vast television >liow like this there was no way to prepare for an unforseen incident. The show simpK could not have gone on without Miss Hutton and some film programing would have been inserted in its place b\ the network, probably on a sustaining basis. This example dramatizes the problems faced by ad\ertising agencies associated with costly television productions.
\ similar situation exists in the commercial handling. When a client invests mi main thousands of dollars to showi ase his merchandise, it is of equal importance to protect the commercials from all contingencies. We provide understudies for Peg Murdoch and Bob Sheppard. the Sunbeam stars.
In the case of our Ethel and Albert show for Sunbeam, illness of one of the performers would again be too big a problem to solve with an understudv. It wouldn t make sense to have a strange face "masquerading" as one of the Ethel and Vlbert duo. We would use a kinescope of an earlier show in I lie -cries.
Certainly television has again w idened the realm in which an advertising agency operates this time b\ bringing the agenc) into show business.
NOW, more than ever... QUALITY COUNTS
in the East.
• • • II o
The superior QUALITY CONTROL consistently maintained by MOVIELAB on all film processing assignments has earned it the jealously-guarded reputation of being the "QUALITY LABORATORY" in the east.
More producers, cameramen and technicians throughout the east put their trust into Movielab's "KNOW-HOW" and "personalized service" than any other.
Get to know Movielab— for this is the standard by which all film processing is judged.
SERVI C£S
FOR YOUR SCREENINGS
SHOWPLACE OF THE EAST"
kound
■= \m k" 0> «► —• «•»*«
Negative Developing Ultra Violet and Flash Patch Printing
Quality Control
16 mm and 35 mm Release Printing
Title Department
25 Cuttingcand Editing Rooms
First Printtjepartment
Three Channel interlock projection 16 mm 17V2 mm & 35 mm tape 16 mm & 35 mm interlock projection
for Color it's..!,..
X
'Inc.
MOVIELAB FILM LABORATORIES, INC.
619 West 54th Street, New York 19. N. Y. JUdson 6-0360
20 SEPTEMBER 1954
79