Sponsor (July-Dec 1954)

A CROSS-SECTION OF NEGRO RADIO STATIONS WITH THEIR POWER, FREQUENCY, RATES, REPS These 130 staiions replied in detail to a SPONSOR questionnaire which was sent to ail Negro stations listed in SPONSOR'S Program Guide. They are good cross-section of the type of outlets now oper ating in Negro Radio. All costs below are Class "A." Where items are left blank information was unavailable. For more complete list of Negro outets see page — . City Call letters Power Freq. N ■ Year on air shews since Hrs. Negro programs ""o Negro hrs. D.J. HRS. WEEKLY BY TYPE — Relig News Heme Ec Other • Cost I hr. I t i met Cost I min. I tin Mirchnr. National rep WIIMA 250w 1450kc 1938 2%% $ 70.00 $ 6.00 yes \i:< Sears & Ayei WAUD 250w 1230kc 1947 1947 4.7% ;,-,.( hi i.(ii) yes \l!' I WBCO 250w 1450kc 1950 1950 126 100% 63 63 75.00 ,",.iiu yes WEDR lkwD 1220kc 1949 1949 84av 100% 48 24 120.00 10.00 yes WOWL 250w 1240kc 1945 1947 15 12% 15 11.00 5.00 yes \\\ Forjoe IND I. II. McG. I \l) LLE WBHP 250w 1230kc 1937 13 11% 12 1 50.00 3.00 MBS NNN [ND di ntal WERY WRMA lkwD 95()kr 1953 1953 90 mi)'; 46 46 i i 6 50.00 5.00 yes J. H. McG. GA WMLS lkw 1290kc 1918 5 5% 3% 1% ;;o.oo 5.00 yes none KR1X 250w 1340kc 1947 1954 12% 10% 11 1% 50.00 5.00 yes I\l> [ndie RNGE MAH IOCK KXLR 5kw 1150kc 1946 1950 21% 16% 13 3 60.00 7.50 yes MBS \ R&Mc •iia KGST lkwD 1600kc 1949 1949 10 8% 9 1 60.00 7.75 yes IND none SELES KGFJ 250w 1230kc 1926 20 12.3% 18 2 65.00 8.00 no IND none KPOL lOkwD 1540kc 1952 1952 7% 9% 7% 70.00 10.00 no IND R. Keller KFVD 5kw 1020kc 1925 1943 21% 24.8% 18% 2% % 1U1.00 10.00 yes IND J. H. McG. D KWBR lkw 1310kc 1920 1934 45 36% 40 3 % 1 % 72.00 10.00 yes NNN Forjoe JA KALI 5kwD 1 130k, 1950 1950 24 23.7% 24 90.00 11.50 yes [ND H. Oakes KWKW lkw 1300kc 1942 1944 12 10% 8% 1% 120.00 12.00 yes NNN ( >'< MllIK'll kNCISCO KSAN 250w 1450kc 1938 1949 77% u.:<, 51% 21% 5 86.40 9.00 yes IND Stars Nat FAEL KTIM lkcD 1510kc 1947 1948 10 10', 10 47.05 4.70 yes IND LaFontesse MONICA KOWL lOkwD 1580kc 1947 1948 30 50% 24 3 1 2 ____ 72.00 8.50 yes IND Foi joe re GTON WILM 250w 1450kc 1922 1950 20 14% 18 2 125.00 6.50 \I!< Boiling WKKO 250w 860kc 1953 1953 4 5% 4 lo.oo 5.00 [ND II. Est CE WARN lkwD 1330kc 1952 1952 10% 13% 10% 60.00 6.00 yes UK none 4VILLE WRHC 250w 1400kc 1950 1950 37 28% 22 12 3 00.00 6.00 no IND Forjoe WFEC 250wD 122()kr 1948 1952 Var. 100% .... 65.00 6.50 no IND Interstate WMBM lkwD 800kc 1947 1953 84av 100% 40 38 1 3 2 100.00 12.00 yes NNN Forjoe WEBK lkwD 1590kc 1950 1950 14 35% 1 -'■', 1% 41.00 3.85 yes \\\ DC IA BEACH WJNO 250w 1230kr 1936 4% 3.5% 3% 1 50.00 6.00 \, 1 BS Meeker i WRFC lkw 690kr 1948 1948 10 7.6% 9% % 50.00 75.00 6.00 7.50 yes yes [ND NNN J. H. McG. A WERD lkwD 860kc 1948 1948 84av IIH)', Interstate k WAUG 250wD 1050kc 1951 1951 55 :,()', 23 21% % 5 11.00 5.00 yes NNN Inters WGEA lkwD 1270kc 1947 1953 25 24% 8 16 50.00 5.00 [ND J. H. McG. WDAK 250w 1340kc 1943 1943 22 15% 11 11 HI l. Ml 9.00 yes NBC H. Reed WHIE lkwD 1320kc 1952 1952 14 16.7% 10 WLAG 250w 1240kc 1941 1941 13 3% 12 30.00 60.00 2.50 yes IM") D-C 6.00 MBS Indie WCOH 25(hv 1400kc 1947 4', 40.00 3.00 MBS none WSAV 5kw 630kc 1939 1939 26% 21% 18% ! 10.00 18.00 yes NB< Blair L'0UIS_ cousT WTMV 250w 1490kc 1935 1949 16 13% WMOK lkwD 920kr 1951 1951 3% 4% 2% 1 16 75.00 65.00 yes IND Sear? & Ayer 6.50 IND Holman 20 SEPTEMBER 1954 139