Sponsor (July-Dec 1954)

Record Details:

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UIERD ATLANTA'S TOP INDEPENDENT MOVES GOODS FAST IN THIS $100 MILLION MARKET The WERD listening audience predominantly made up of the 290,000 Negroes in the WERD coverage area, is responsive, loyal and partial to the specially -designed programming of this Negro-owned and managed 1000-watt outlet. More and more national advertisers are discovering that the magic formula for top sales in one of America's top markets is UIERD AMERICA'S FIRST NEGROOWNED RADIO STATION 860 kc 1,000 watts Kudw Division — Interstate United Newspaper, Inc. Represented Xationally By JOE WCOTTON J. B. BLAYTON. JR.. General Manager 20 SEPTEMBER 1954 143