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Goebel commercials shown her are examples of one of four leading puppet techniques:
Below are 4 main puppet techniques:
Pantomime puppets made by Joop Geesink, are eight-inch tall plastic dolls with wired limbs, features (see left). They're "animated" through stop-motion photography. Eefore each frame is shot, an animator adjusts puppet's face and body according to action outlined by storyboard. Geesink works wirh U. S. advertisers through Transfilm, New York, exclusively. His commercials will be sold only to cne advertiser in each industry, such as Goebel Brewing Co. in ihe beer group.
Realistic puppets that are miniature repli cas of people are produced by Globe Telefilm in Munich. These plastic puppets actually mouthe the words of jingles or commercials, although they too are animated by stop-motion photography. Says Arnold Hartley of Globe Telefilm: "Top animation costs between $6,000 and $7,000 A puppet film using up to three dolls plus background costs some $4,500." His firm recently completed commercials for National Shoes and Ronzoni through Mogul.
Electronic puppets are being made by Michael Meyerberg producer of the fulllength feature, "Hansel and Gretel." Dolls' faces and bodies are activated by magnetii mechanisms inside the head. The system largely eliminates need for stopmotion photography. However, cost of the initial puppets is higher because they're activated through electricity. Meyerberg made a series of three commercials for Ivory Flakes, though his major work has been in films for theater distribution, rather than commercial tv.
Headless puppets were pioneered by George Pal, one of the Hollywood originators of the puppet technique. His dolls are made with a series of different removable heads, each one having a shading of a different expression on its face. After each stop-motion exposure, Pal's puppet "loses its head," gets a new one, at the rate of 24 per second of film. His system could be defined as the "frame-by-frame " technique. Among the first commercials he made was Heinz "57" 's Aristocratic Tomato.
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