Sponsor (July-Dec 1954)

Record Details:

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Ieceived 1954 CENERAL LIBRARY e magazine radio anriH advertisers use 29 NOVEMBER 1954 m've Got to Get Up Jighty Early... To Beat This Bird in Southern New England TV! This famous Rhode Island bird packs a powerhouse of live local showmanship day in and day out ... a powerhouse that attracts accolades from TV Guide, Variety, Boston Traveler, New York Times and others. And this showmanship is proven salesmanship . . . with Channel 10's live local shows averaging a big 87% share of homes using TV, in the latest Providence telepulse. No wonder this early b^rd captures the rparket in Southern New England! The products that go to our rich market FIRST and leave shelves FASTEST are advertised on WJAR-TV. National Representatives WEED Television NBC -BASIC ABC-Dumont-CBS JAR-TV CHANNEL 10 Providence, R. I. RATINGS MUDDLE: WHAT TO DO? page 31 How Gimbels uses air media to move high-priced items page 34 I A portrait of five timebuyers on the job page 36 Richfield Oil's co-op plan: 90% radio-tv budget page 38 Pa articipation shows on the tv networks: buyer's guide A STORY*"