Sponsor (July-Dec 1954)

TV DICTIONARY inued from page 71 i to denote sight broadcasting as op(1 to sound broadcasting. Portion of tv signal that contains picture. VIDEODEX Chicago and New York. Doing tv research using the diary method on a national, multiple-city and local basis covering all active tele n markets. Tabulated sample is 9.200 diaries nationally and 200 to 600 locally. Tv interview period is first D days of month, with delivery date of two to three weeks. Cost up to $600 for agencies and advertisers. Now serving over 150 subscribers. Basic data of quarter-hour ratings, sets-inuse, audience share, average viewers per set by time period and by program, number of homes reached, number of cities carrying show and audience composition. <See Tv Ratings.) VIDEO ENGINEER Engineer who controls picture quality and produces visual effects such as fades, dissolves, superimposures; usually engineer monitors the visual portion of a telecast. VIDEO GAIN Dial or apparatus which controls power of picture amplifier. By turning video gain down you get Talk about Proof! 78,221 CARDS and LETTERS to KHOL-TV said... HERE'S UNDUPLICATED COVERAGE Here's unduplicated coverage that reaches 35% of Nebraska's total farm market. Your proof? 78,221 cards and letters received from Channel 1 3 viewers in just four days (October 26 to October 30, 1954) proving exclusive coverage by KHOL-TV. Get the story — get the facts today. Mo/7 Count by Towns upon Request from KHOL-TV CHANNEL 13 — KEARNEY, NEBRASKA Owned and Operated by BI-STATES COMPANY DUANE L. WATTS, Station Manager Phone Axtell, Nebr. SH-3-4541 ABC NBC DUMONT NETWORKS REPRESENTED NATIONALLY BY MEEKER TV, INC. fade out; turn video gain up and you have fade in. VIDEO SIGNAL or PICTURE SIGNAL Portion of picture from tv camera that is the electrical counterpart of the scene televised VIDEO TAPE RECORDING (VTR) The process by which a motion picture or live tv show can be magnetically recorded in color or in black-and-white on a magnetic tape. The process is still in development form, but is successful. Magnetic tape recording of both color and black-and-white television programs was demonstrated by RCA on 1 December 1953, at the Princeton laboratories. While magnetic tv tape will eventually revolutionize the process of making motion pictures of all kinds, its immediate future seems to be that of replacing the kine. The two firms which have demonstrated recorded electronic pictures are RCA and the Bing Crosby Enterprises which first showed the black-and-white video tape in 1951. The initial goal is the kinescope recording. The tape requires no chemical processing; it can record and play back tv pictures instantaneously. Tapes can also be re-used by merely wiping out the electronic picture and as many tapes as are desired can be made Video tape works on the same principle as the audio tape. The picture information is picked up by the television camera and is converted into electronic impulses. These impulses magnetize the video tape. The big problem with video tape is that there is so much electronic information that must be recorded; this means that the tape must be wider than audio tape, or run faster. VIEWER A machine used to examine tv film for editing or cutting. < See Moviola. * VIEWFINDER vision camera. The viewer on a tele VIEWING LENS Lens on tv camera used by the cameraman to view field of action. VIEWS Sometimes called sets or situations. Scenes being televised. VIGNETTE Mask placed before camera lens to produce a picture in which only the center part is visible in diffused oval circle. VISTASCOPE An optical device contained in a simple, box-like case which fits snugly in front of the lens of any television or film camera. Through its use and an 8" x 10" picture of scene desired, live actors performing on a bare stage or in an open field can be presented to a television or film audience, either iive" or by means of film in what appear to be settings duplicating any structure or scenic site in the world required by the show's locale 86 SPONSOR