Sponsor (July-Dec 1954)

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•STATION MARKETS ,Cleve. Columbus Phila. St. L. 23.8 25.5 73.7 wews 0:30pm wbns-tv wcau-tv 9:30pm 7:00pm 23.3 27.3 75.2 28.0 wnbk 7:00pm whv-c 7:00pm wcau-tv 7:00pm ksrl-tv 9:30pra 20.8 22.3 9.9 22.5 iwewg 0:00pm wlw-c 10:30pm wntz 6:30pm ksd-tv 10:00pm 23.0 25.8 73.4 wews 0:00pm wbns-tv 9:30pm wcau-tv 7:00pm 24.3 27.3 9.7 25.3 wews J:00pm wbns-tv 7:00pm WptZ 11:00pm ksd-tv 10:00pm 4.2 22.0 wfil-tv 7:00pm ksd-tv 9:45pin 77.8 wnbk 0:30pm 29.3 ksd-tv 9:30pm 27.0 78.5 20.0 78.3 "wnbk :00pm wbns-tv wcau-tv 6:00pm 7:00pm ksd-tv 6:00pra 79.3 kwk-tv 9:00pm 79.8 wtvn 7:30pm 6.5 wtvi 7:00pm 2-STATION MARKETS Birm. Charlotte Dayton New. Or. 25.5 49.8 24.8 40.5 waht 9:30pm wbtv 9:30pm whio-tv 9:00pm wdsu-tv 9 :30pm 23.8 44.0 27.0 wbrc-tv 9:30pm wbtv 10:00pm wlw-d 7:00pm 25.0 55.3 79.8 23.8 wbrc-tv 9:30pm wbtv wlw-d 8:00pm 10:30pm wdsu-tv 10:30pm 77.3 49.5 76.3 wbrc-tv 9:30pm wbtv 9:30pm wdsu-tv 11 :15pm 30.0 24.8 48.8 wabt "J :00pm whio-tv 7:30pm wdsu-tv 9:30pm 75.3 54.3 43.3 wabt 9:30pm wbtv 8:00pm wdsu-tv 10:00pm 48.3 9.8 47.3 wbtv 8:30pm wlw-d 7:00pm wdsu-tv 9:30pm 78.5 37.8 7 7.8 27.0 wbrc-tv 6:00pm wbtv 5:30pm wlw-d 6:00pm wdsu-tv 5:00pm 46.8 wdsu-tv 9:30pm 27.5 wbrc-tv 6:00pm 46.8 wdsu-tv 9:30pm 23.3 kwk-tv 10:00pm 39.3 wdsu-tv 10:00pm 37.5 ksd-tv 9:30pm 37.0 wdsu-tv 5:30pm 73.0 wtvn 8:30pm 73.5 37.3 wabt wdsu-tv 10:30pm 10:00pm 7 7.8 75.8 73.0 wews wbns-tv kwk-tv 8:00pm 7:00pm 10:30pm 73.5 kwk-tv 3:30pm 79.8 75.8 wbrc-tv whio-tv 10:00pm 10:30pm 20.3 wbns-tv 10:00pm 73.0 76.2 t wews wcau-tv p :30pm 10:30pm i In market is Pulse's own. Puis* 1 stations are actually received given market even though statio [>a of the maiket. determines number by measurby homes in the metropolitan n itself may be outside metro KTUL PACKS The BALLYHOO PUNCH In TULSA! In Tulsa ... it takes radio station KTUL to put on a full promotion. And that's why new Shopping Centers just naturally call on KTUL to handle the Grand Opening. KTUL offers a COMPLETE PROMOTION . . . advertising, publicity, remote broadcasts, personalities and western bands, clowns, balloons and a real old fashioned CALLIOPE and BANDWAGON. When the fabulous RANCH ACRES Shopping Center opened recently, newspaper was used on a one shot basis. Radio station KTUL handled the promotion on an exclusive basis . . . AND chain store managers proclaimed it as the largest opening in the Southwest. A few weeks later SHERIDAN VILLAGE climbed aboard the KTUL bandwagon for their grand opening. "It takes KTUL to better even their best promotions."