Sponsor (July-Dec 1954)

Dletv developments on SPONSOR stories Here's the COMPANY You'll Keep DRANO DOLCIN CARDUI EX LAX WINDEX SOFSKIN GULFOIL BIONETIC SKINTONE STANBACK SSS TONIC CANADA DRY TURTLE WAX SINCLAIR OIL DIP 'N RINSE SCHLITZ BEER GEORGE'S OIL HOLSUM BREAD HALO SHAMPOO LIFE MAGAZINE BAYER ASPIRIN APEX PRODUCTS M-G-M PICTURES CIRCUS PEANUTS IDEAL DOG FOOD TENDERLEAF TEA LINCOLN-MERCURY FAIR MAID BREAD BRANIFF AIRWAYS UNITED GAS CORP BLACKBURN SYRUP BULL -OF-THE-WOODS VIVIANO SPAGHETTI PARSON'S AMMONIA POWERHOUSE CANDY RAYCO SEAT COVERS SHULTON OLE SPICE MANISCHEWITZ WINE VIRGINIA DARE WINE WILDROOT CREAM OIL ROBERT HALL CLOTHES CRUSTENE SHORTENING LADIES' HOME JOURNAL B C. HEADACHE POWDER GREEN SPOT ORANGEADE BONNIE BELL COSMETICS ROYAL CROWN PRODUCTS SATURDAY EVENING POST WAGNER'S ORANGE JULIP RADIO TELEVISION SCHOOL WISHBONE SALAD DRESSING RESERVE LIFE INSURANCE ITALIAN SWISS COLONY WINE UNCLE BEN'S CONVERTED RICE HERBERT TAREYTON CIGARETTES Write Phone or Wire SCC: How to get the most out of farm radio iinl i\ Is.SUO: 29 Dercmher 1952, page 27 Sulij«kt*t: Facta on lite farm audience Centra] Iowa farmers have about a? man] t\ Beta a* < itv dwellers. That's one of the findings of a survc\ made 1>\ WO I -TV and Iowa State College, Ames. Iowa. The survej wa made during August and September and only actual farm homes were in< luded. The tv farm families in WO I -TV's viewing area apparently make use of their tv sets at a rate as great or greater than city people. In the average farm t\ home the set is in use about seven hours daily. The peak viewing times are between noon and 1:00 p.m., 4:00 to 6:00 p.m. and 6:00 to 10:00 p.m.— with the exception of Friday and Saturday nights when farmers stay up later. About !!((' ( of the farmers said they do most of their t\ viewing in the winter. The survey results indicate that more than 60' j of the farmers have had their tv sets more than two \ears; about 25% between one and two years. One of the questions asked. "Do you depend more on radio or television for information which you need in your farming operations?" The answers: 58.8% said television; 26.95'; said radio; 14.78r< said radio and tv about equally, and 3.47% expressed no preference. SCC: Bayuk fight* hack with 90^ televi sion budfji I ISSIIC: 1j June 1953, page 30 Subject: (-'gar -ale were slipping until Bayuk tried network l\ — which resulted in 12% sale* increase Cigar makers need to do more advertising. That's what William R. Baker, board chairman of Benton i. Bowles, told members of the Cigar Institute and Cigar Manufacturers Association at their joint convention held earlier this month. In 1920 there were eight billion cigars smoked. Baker said, while in 1953 only six billion were smoked. In the meantime, said Baker, the U. S. population has increased b\ 57 million. And he predated that it would increase b\ another 17 million during the next five years. B\ 1975. Baker forecast, there'll be 50 million more people with 50% more dollars to be spent than at the present time. Most industries spend from 5 to Id', — and some as much as 20' , — of their sales on advertising. But cigar maker-, he said, allocate onl) about 3', of -ale for advertising. "You could name at least four individual cigaret companies each of which invests more than $10 million to promote -ale-." he -aid. Advertising for candy and chewing gum i close to $20 million a year, Baker told the group. He said the -oft drink industry spends $25 million. \lmo-t as if he had planned an answer to Maker's speech, Walter k. Lyon, president of the Cigar Institute, told the group that "in 1955, we plan to conduct additional market surveys, especially in the drug and super market fields, and more aggressive advertising, promotion ami merchandising on an institutional Level. Bayuk Cigar.-. Inc.. which had seen it -ale slipping between 1949 and 1951. attribute it 12', -ale Increase since then to two factors: New packaging and u program sponsorship [Saturday \ight Fights) which get about $] million out of its $1.4 million budget. • • • 52 SPONSOR