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ONE AWARD BETTER
By Henry G. Fownes, Jr. MacManus. John & Adams, New York
The trouble with the present system of tv and rad i o awards is that there is no one industry recognized source of awards. At the present reading there are at least four major sources of awards, each a recognized authority by some segment of the industry ( especially the winners ) and each offering a varying amount of publicity. I suspect that the public is rather confused by all the presentations, perhaps even suspect of some of them as a means of gaining publicity for the donors.
I believe the radio and television industry should follow the lead of the Motion Picture industry, which has established the American Academy of Motion Picture Sciences as the one supreme source of industry awards. Obviously, our problem is not so easily solved insofar as the production of radio and television shows is not localized as is the production of motion pictures. Recognition of local radio and television programing and talent is extremely important and any new system of awards would have to recognize this fact by having representative judges on the local level. There is a way by which the granting of national and local awards can be established as the one industry recognized source, but I doubt if most people in the business would look too kindly upon it. This is very simply a panel of critics large enough to be representative of the country as a whole. This panel could be asked to once a year grant awards in all categories and it would be up to the industry to surround the granting with enough ceremony and publicity to establish the CRITICS AWARD as the Oscar of the radio and tv industry. While most people will agree that a panel of critics is well qualified to recognize artistic excellence, I doubt if most people in the industry would want to give the critics any more voice in programing than they presently have. Nevertheless, these man make a living watching television and listening to radio, which is more than can be said for any of the a-ward panels presently operating.
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• • •
Represented by: Venard, Rinpoul and
A McDonald
g Chicago — New York — San Francisco
n Los Angeles
Affiliate
27 DECEMBER 1954
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