We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Brieily . . .
When KTRK-TV, Houston, went on the air it staged its own "spectacular." The new outlet telecast a live program from Houston's Music Hall theatre featuring James Melton, Peter Donald, Marguerite Piazza and other stars, plus the Houston Symphony Orchestra.
* * *
There's keen interest in fm table model radios at modest prices says Henry Fogel, president of Granco Products Inc., Long Island City, N. Y. Fogel said that response to his firm's "Music Hall" set, priced at $29.95, "already exceeds our fondest expectations. . . ." "Until now," he said, "price has stood in the way of fm. But with fm sets within the reach of the most modest family budgets, the fm audience is bound to multiply many times."
* * *
WTVW (tv), Milwaukee, is using 12 of the city's omnibuses for bussized ads (see picture). The station's also using 500 three-sheet posters and
200 21 x 44 inch cards mounted on the outside of busses. Smaller posters inside the big bus-sized "spectaculars" are used to promote specific sponsors and programs.
* * *
Radio stations should dramatize the discount advantages of long-term use of radio. That's the belief of Robert E. Eastman, executive vice president of John Blair & Co., radio station representatives. Eastman recommends that radio stations list the 52-time rate first on their rate cards, with one-time rates listed last. "While a single change in the basic structure of a rate card won't induce advertisers to change their plans," Eastman said, "it will serve to focus attention of buyers and sellers alike on the advantages of continuous long-term use of the medium. (Please turn to page 93)
V
n 'V..' k i t » /
■ Ik
W
:J ,
Sea Monster
in the Mountain West?
l Lots of local residents claim to have seen one in Bear Lake, some 85 crow-flight miles north of Salt Lake City.
,'///
////ft
f.y
,U
But, it's no myth as to which
television station in the
area is the most popular.
KSL-TV has the upper hand
whether you count families watching
or spot advertisers using!*
For more information on how to
boost your sales curve in the
growing Mountain West market,
see CBS-TV SPOT SALES, or call . .
KSL-TV
SALT LAKE CITY
■Ay
8tmo\
'^i
A , CBS-TV in the Mountain West
1a-'
&\ J\,y.
' Sources upon request.
Va
11 DECEMBER 1954
69