Sponsor (Jan-June 1955)

CAKES SPONSOR: Omar Baker AGENCY: Direct ( \P>1 IK CASE HISTORY : For Mother's Day the Omar Bakeries advertised a special cake on their Omar W father Program, Monday through Friday at 5:10 p.m. No othei advertising was used. They received 80 telephone orders, which meant 80 neu route prospects. The cakes actually sold out in advance in the grocery stores and for the first time in this area grocers had to reorder jrom Omar. WHO-TV, Des Moines, la. PROGRAM: Omar Weather Pn ram JEWELRY TULIP BULBS SPONSOR: Condon Brothers Seedsmen AGENCY: Direct CAPS! LE CASE HISTORY: A seed company found they were ova supplied with Dutch Tulip Bulbs at the end < / the season. To move them (hey bought live participt tions on Helen Hale's Tv kitchen over WREX-TV in Rockford, 111. The complete supply was sold out in fu,> dms and owner Leonard R. Condon reported responses from people 50-60 miles away. The cost of the campaign was $285. WREX-TV, Rockford, III. PROGRAM: Tv Kitchen CARPETS SPONSOR IVminlm' I I,.,,, ( overini AGENCY: Dire, i CAPSULE CASE HISTORY: Mr. Pettijohn, the oumei of a carpet store, delivers his own commercials on Hopalong Cassidy each Thursday at 6 p.m. He attributes hLs astounding success to Hopjyy's popularity and the informality of his commercial messages. "We certainly have had good results" he says. "Why, on one day following our show we made more than S3. 000 north of sales attributable to the program." Time charge for each program is $164.35 on contract. KPIIO-TV. Phoenix. \ii/. PROGRAM: Hopalong Cassith / \ PETS SPONSOR: Jordan" J( AGENCY: Direct ( \PM I i; ( VSE HISTORY: Starting with one 10-second announcement a week in November 1953, this jewelry shop increased its schedule gradually until it began sponsoring Amos 'n' Andy on Thursdays from 10:30 fo 11 in the fall of 1954. At the end of 1954 the books showed that gross business had increased 44% over 1953. In addition Jordan's teas first in the city in sale of Sunbeam Appliances, Bulova watches and General Electric radios. Show costs $235 per week. KYTY, Sioux City, Iowa PROCRAM: Amos V Andy SPONSOR: Sevier's Pet Centei AGENCY: Direcl CAPSULE CASE HISTORY: Participating on Hospitalit\ House from 5-5:30 over KSBW for 13 necks. Sevier's Pet Center grew from just another pel shop to fourth in pet supply and food sales in California. The very first show brought over 200 letters and cards — some were comments on the show, some were entries into a contest and others were inquiries about advertised products. All the pels offered for sale or free ivere spoken for within one half hour after the shore. Cost per half hour §99. KSBW-TV, Salinas, Calif. PROGRAM: Hospitality House, participation USED CARS FUR COATS SPONSOR: DeSoto-Plymouth Dealer VGENCY: Direcl l VPS1 LECAS1 HISTORY: A DeSoto-Plymouth Dealei in III mm. V. ) .. sold seven out of the 10 cars he showed on a "live" commercial over WTRJ. The cars ranged in pi ice from $169 to $2,200 and were shown in daily participations on the Forrest Willis Show, 3-4:30 p.m. every day. II Mis hosts a movie with cutouts for commercials. The cost for 5 spots a week is $95. Tlie success of this dealei has moused the interest of other car dealers in the linn, one of whom hail insisted that there is no substitute fm the real thing. Willi, Mhany PROGRAM: Forrest Willis Show, participations SPONSOR: Littman Fur Factories AGENCY: Direct ( VPS1 II I \H HISTORY: In the midst of declining fur sales lust spring, Arthur Littman. president of Littman fur lactones, reported that his firm has been making gains. He believes thai his semi-weekly 15-minute television program, Fur Goodness Sakes, is responsible. On the program Littman explains the construction of furs and constantly repeals that fur is more economical than cloth in the long inn. The firm had its best November. Dcceiii/iei and Jutiiinn sales in its history last year. Sale alter sale has been traced to the program. Littman finds tv an ideal medium because "it shows the customer exactly what she will get." Cost, $156 plus talent. WOKY-TV, Milwaukee, Wise. PROGRAM: Fur Goodness Sakes