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WSAZ-TV by 3 to "I
in Hooper Night-time Average
Average 74% share of the HUNTINGTON-CHARLESTON television audience, Sunday through Saturday, 6:00 PM-12:00 Midnight, according to measurement by C. E. HOOPER, INC. , October 1954.
HOOPER TELEVISION AUDIENCE INDEX
SHARE OF TELEVISION AUDIENCE OCTOBER 1954
TIME
TV SETS IN USE
WSAZ-TV
STATION B
STATION C
MON. THRU FRI. 7:00 A.M.-12:00 Noon
17
71
50*
-
MON. THRU FRI. 12:00 Noon-5:00 P.M.
17
53
47
-
SUNDAY 12:00 Noon-6:00 P.M.
37
78
22
-
SATURDAY 7.00 A.M.-6:00 P.M.
21
70'
30*
-
MON. THRU FRI. EVE. 5:00 P.M.-6:30 P.M.
33
73
27
1*
SUN.-SAT. EVE. 6:30 P.M.-10:30 P.M.
56
71
27
2*
SUN.-SAT. EVE.
10:30 P.M.-12:00 Midnight
22
82
23*
1
6:00 P.M.-12-.00 Midnight Share of TV Audience
TIME ^f
TV SETS IN USE
WSAZ-TV
STATION B
STATION C
SUNDAY
47
67
33*
2*
MONDAY
45
73
28*
1*
TUESDAY
44
75
23*
2*
WEDNESDAY
46
76
25*
1*
THURSDAY
46
80
19*
1*
FRIDAY
47
74
26
1*
SATURDAY
47
70
28
2*
SUN. THRU SAT.
46
74
26*
1*
"Share of Television Audience" represents the proportion of the lotal television audience looking at a particular station. Base for "TV Sets-in-Use" is total TV-owning homes.
o
^i
^i
*The above measurements are adjusted to compensate for the fact that the noted Television Stations were not broadcasting all hours during day-part.
*^
^
Huntington-Charleston, West Virginia
CHANNEL THREE 1253' Antenna Height
Basic NBC Network
Also affiliated with Radio Stations WSAZ, Huntington
WGKV, Charleston
Lawrence H. Rogers, Vice President and
General Manager, WSAZ, Inc.
Represented nationally by
WSAZ
T E L E V
S I O N
KATZ
21 FEBRUARY 1955
67