Sponsor (Jan-June 1955)

Record Details:

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WSAZ-TV by 3 to "I in Hooper Night-time Average Average 74% share of the HUNTINGTON-CHARLESTON television audience, Sunday through Saturday, 6:00 PM-12:00 Midnight, according to measurement by C. E. HOOPER, INC. , October 1954. HOOPER TELEVISION AUDIENCE INDEX SHARE OF TELEVISION AUDIENCE OCTOBER 1954 TIME TV SETS IN USE WSAZ-TV STATION B STATION C MON. THRU FRI. 7:00 A.M.-12:00 Noon 17 71 50* - MON. THRU FRI. 12:00 Noon-5:00 P.M. 17 53 47 - SUNDAY 12:00 Noon-6:00 P.M. 37 78 22 - SATURDAY 7.00 A.M.-6:00 P.M. 21 70' 30* - MON. THRU FRI. EVE. 5:00 P.M.-6:30 P.M. 33 73 27 1* SUN.-SAT. EVE. 6:30 P.M.-10:30 P.M. 56 71 27 2* SUN.-SAT. EVE. 10:30 P.M.-12:00 Midnight 22 82 23* 1 6:00 P.M.-12-.00 Midnight Share of TV Audience TIME ^f TV SETS IN USE WSAZ-TV STATION B STATION C SUNDAY 47 67 33* 2* MONDAY 45 73 28* 1* TUESDAY 44 75 23* 2* WEDNESDAY 46 76 25* 1* THURSDAY 46 80 19* 1* FRIDAY 47 74 26 1* SATURDAY 47 70 28 2* SUN. THRU SAT. 46 74 26* 1* "Share of Television Audience" represents the proportion of the lotal television audience looking at a particular station. Base for "TV Sets-in-Use" is total TV-owning homes. o ^i ^i *The above measurements are adjusted to compensate for the fact that the noted Television Stations were not broadcasting all hours during day-part. *^ ^ Huntington-Charleston, West Virginia CHANNEL THREE 1253' Antenna Height Basic NBC Network Also affiliated with Radio Stations WSAZ, Huntington WGKV, Charleston Lawrence H. Rogers, Vice President and General Manager, WSAZ, Inc. Represented nationally by WSAZ T E L E V S I O N KATZ 21 FEBRUARY 1955 67