Sponsor (Jan-June 1955)

Record Details:

Title:
Sponsor
Date:
Jan-June 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1955)
Leaf #:
000435
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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So There You Are And there he is, right where he belongs, in the TOP TEN and getting bigger every week. The George Gobel Show on the evening of January 8 u as seen in 13,]84,()()0 homes, according to the latest Nielsen Reports. Yon can't very well call liim Lonesome George, either — he's surrounded by friends from NBG. ()! the ten evening programs that drew the greatest audiences, NBC lias six — twice as many as the second network. One of them was the Max Liebman Spectacular "Good Times," which reached 12,596,000 homes to maintain the consistent Top Ten ratings that the NBC 90-minute color shows are achieving. And the highest rated show of all during the two week period was an NBC Special Event — the Rose Bowl Game. This New Year's Day feature won a rating of 55.5 and was seen in 17,072,000 homes — the largest audience ever to witness a sports event. In the daytime the pattern was the same . . . impressive new achievements by NBC shows. Pinky Lee's latest rating is 15.6, highest in its history; World of Mr. Sweeney scored 11.3, in its first Nielsen rating; Modern Romances reached 10.9, another peak mark. In all, 6 NBC daytime programs vaulted to new highs. And "Tonight" wrapped up each broadcast day by delivering advertisers an average of more than a million homes for each half-hour segment. So There You Are! Exciting Things Are Happening On Television a service of NBC Showi in the Top Ten Groucho Marx -You Bet Your Life 14,262,000 homes The Buick-Berle Show 13,2-18,000 homes Dragnet ! 5,188,000 homes The Ceorge Gobel Show 13,184,000 homes 1955 Variety Show 13,165,000 homes Max Liebman Presents "Good Times" 12.5l)(S,0(K) homes An NBC Special Rosebowl Game 17,072 1 homes Source: Nielsen /imi January r< /><t,' All data vt rifted by A. < Vii Isen Co.