Sponsor (Jan-June 1955)

TALENT LAZY {Continued from page 35) selling * >i i television is the so-called star of tlic show . When Groucho Marx tells his viewers to say, "Groucho sen! me" the) say, "Groucho sent me" in thousand of car dealerships throughout tin' country. Ed Sullivan is another obvious example "I big-name selling. Robert Q. Lewis has mam >|muim>iand he take them all seriously. I have never met a man (if this calibre who works so hard preparing lor. and per forming in. commercials with the one purpose of doing a good job for the advertisers who pa\ hi way. He is not only a top performer, hut a creative advertising thinker. Same iiocs foi Garr\ Moore. This kind of cooperation pa) off all around. Art Linkletter is another who will go out of his way to do the best job |ios-il>le foi hi clients. I have seen him willingl) make test kinescopes to tr\ out new cop) ideas, and idler his own suggestions for improvements. He 's a solid enough name to survive without being such a nice guy, but he's also a smart businessman. Adolph Menjou and Douglas Fairbank have made the products they sell genuinel) appealing. Dave Garroway, Steve \llcn and Jack Paar do a wholesale job on many advertisers and somehow manage to get a little of themseb es into evei ) pilch. The list is long and it's getting longer — stars of the show whose authority and stature are called upon to do an honest and effective selling job. One caution: Getting the star of your show simpl) to sa\ nice things about your product may not be f. \i-tr sttttions on air CITY 4 STATE CALL LETTERS I CHANNEL! NO. ON-AIR DATE :ERP (lew)* Visual Antenna (ft) — NET AFFILIATION STNS. ON AIR SETS IN MARKETt 1 000 1 PERMITEE. MANAGER. REP DOTHAN, Ala. FAIRBANKS, Alaska FAIRBANKS, Alaska WTVY 9 KFAR-TV 2 KTVF 11 27 Feb. 3 550 1 Mar.3 15 -70' ABC, CBS KTVF 1 Mar. 11 -51 5 KFAR-TV NFA NFA NFA Ala-Fla-Ga Tv Inc. Rep: Clarke Br«*< Co. (Southeast)Charles Woods, pres. J. T. Thrower, v.p. Mel Wheeler, gen. mgr. Milt R. de Reyna Jr.. asst. mgr. Midnight Sun Bcstg. Co. Rep: Weed T Mrs. Robert Klnsey, pres. Alvin 0. Bramstedt. gen. mgr. Northern Tv Inc. A. G. Herbert, pres. J. M. Walden. v.p. B. J. Gottstein. tres. If. JVeu? construction permits* CITY t 8TATE CALL LETTERS CHANNEL NO. DATE OF GRANT TARGET DATE ERP <kw»" Visual i Antenna (ft)'" STATIONS ON AIR SETS IN MARKETt 1 000 1 PERMITEE. MANAGER, RADIO REP' MAYAGUEZ, P. R. SAVANNAH, Go. WORA-TV 5 27 Jan. WSAV-TV 3 26 Jan. Unknown Unknown IV 30 1,990 NFA 370 WTOC-TV 56 vhf Radio Americas Corp. Radio rep: Melcriot & Guzman Air. do R de Arellano Jr.. pres. Reinaldo M. Dupont. asst. mgr. -com. mar. WSAV Ine. Radio rep: Blair Harbcn Daniel, pres. 4 gen. mgr. Catherine M. Daniel, v.p. Donald K. Jones, v.p.-eom. mgr. Meredith E. Thompson, see -tres. -ehief en. Iff. \<-ir applications CITY 1> STATE CHANNEL NO. DATE FILED ERP (lew)" Visual Antenna (ft)'" ESTIMATED ESTIMATED COST 1ST YEAR OP. EXPENSE TV STATIONS IN MARKET APPLICANT. AM AFFILIATE GOODLAND, Kan. 10 3 Feb. 205 kw 580 $286,750 $130,270 Goodland Bcstg. Co. Station KWGB James E. Blair. Sole owner BOX SCORE / S stations on air Mm I. ets i in 1 1 nl tint Post-Jreezt commercial c.p.'s liliT Gran lirs nn uir r*ttlV I .S. a sets i I Jan. '55) 33,816,000! It22 I .N. a /minis (] Jan. '55) ««"o§ iro those which ■ urred I ;:] .Ian ud ' on which Information coul itlorus considered to be on the air when commercial operation nlnru. •• Effective radiated power. Aural aower usually l> one-half the visual power. '"Antenna height ahore average terrain (not above around), tlnformatlon on the number of letj In markets where not designated u being from NBC Research, oomlita of estimates from the itatlona or repi and muit be deemed approil ■ at*. IDaU from NBC Beieareh and Planning. Percentage! baaed on home« with aett and heroes In tv coverage areai are conaldered approximately, fin moat cases, the representative of a radio nation which Is granted a c.p. alto represents the new w operation. Since at preeetbn* It la generally too early to confirm tv representatives of most grantees, SPONSOR lists Uis -at™ of the radio stations In this column (when a radio station has been given the tv graotl. N'FA : No figures available ax presstlme on sets In market. 'This number Includes grants to permlteei who have since surrendered their c.p.'s or who beta had them folded by FCC. 'Sold In combination with WBAJL-TV, I'cnsacola. Fla.. and WJDM] t\ Panama Cll I I Pi pi wen n tli Fel Call li lU n rormi rl: hi'ir. 1G8 fl al ■ ' ind 18 fl ibi n | nd 72 SPONSOR