Sponsor (Jan-June 1955)

Record Details:

Title:
Sponsor
Date:
Jan-June 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1955)
Leaf #:
000445
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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^k' ^t / i W •V ■ The difference that sets WCBS-TV apart from all other stations in New York is its policy to devote the same effort, ingenuity and production skill to each of its programs, whether in the field of entertainment or in the area of education and information. It is this "difference" that last year won for WCBS-TV the largest average audiences in New York, day and night. It is this same "difference" that in 1954 earned for WCBS-TV high praise from the critics and the community for the largest schedule of public interest programs of any station in New York— plus a George Foster Peabody medal. Finally, it's this same "difference" that last year persuaded advertisers to invest more of their dollars with WCBS-TV than with any other New York television station. This distinction can make a big difference in sales to any advertiser who wants to get the most out of television in 1955. WCBS-TV New York, Channel 2 CBS OWNED. Represented by CBS Television Spot Sales.