Sponsor (Jan-June 1955)

Record Details:

Title:
Sponsor
Date:
Jan-June 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1955)
Leaf #:
000449
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Want Ad Once upon a time there was a Brooks-Brothers type promotion manager working for a radio-television station in West Virginia. Late one Monday nighl in bed lie let his copy <>!' Sponsor fall as lie ran his fingers through his brush cut. He had a Big Thought. "Eureka," he whispered. "Every ad in the book got more claims in it than a uranium range in Utah. We're going to play it soft." "No claims.'" asked his wife, a light sleeper. "No claims!" "What '11 you say? How'U you get it past Top Management? What '11 the men at Branham say?" "Won't show it to 'cm until it's published." And that's how it happens that West Virginia's Charleston Huntington Stations, with exclusive CBS tv programming for the 4()2..")84 tv homes in its coverage area (Channels) (national reps: The Branham Company) (the only VHF station which covers W. Va.'s 1st and 2nd markets with a Grade A primary signal) is looking for a new promotion man. Know anybody '. 21 FEBRUARY 1955 89